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Benefits of Video Marketing

Benefits of Video MarketingVideo marketing is one of the hardest hitting, most powerful marketing tactics in today’s fast paced online world. Videos take a lot less effort to consume than reading text, they can be a lot more fun and they can spread like wildfire through the internet.

There are two main ways to use videos: To bring in moore traffic to your website, or to build relationships and credibility with existing vistors.
 

Using Video Marketing to Bring in New TrafficGet More Traffic with Video Marketing

Websites like YouTube, DailyMotion, MetaCafe and many more have millions and millions of visitors visiting them every day. A good video can easily get a few hundred thousand visitors; and a great video can even get several million.

In addition to the “going viral” effect, you can also bring in traffic to your website simply by creating videos that people in your industry want to share.

For example, if you’re in the weight loss industry and you did a top notch video on what scientists say about the top 5 diets in the world, it’ll probably get passed around. It’ll be “shared” on Facebook, “tweeted” on Twitter and reposted on message boards all over the world.

Videos spread, whether it’s through viral marketing or through individual shares.

Using Video to Improve Brands, Relationships and Sales

Use Videos to improve relationships and salesAnother place where videos can come in handy is in communicating with your existing customers. Using a video allows you to convey a lot more than if you were just using text.

Videos where you’re actually on camera talking to the audience can do a lot to build trust. People now actually have a face they can put to the brand. They have someone they can relate to.

When it comes time to make a decision on which product to buy, they’re much more likely to buy from someone who they feel like they know than someone who they’ve only interacted with over text.

Even if you’re only using PowerPoint-style presentations, videos can be very powerful. It allows you to communicate in images, audio, sub-videos and more.

How to Create an Effective Video

The most importCreating an Effective Videoant part of getting good video is to get good audio. If you produce a video where the image is a little fuzzy, it won’t kill the video. However, if the audio is fuzzy and people can’t hear what you’re saying, your whole video goes down the drain.

Invest in a good set of microphones. If you’re appearing on camera, consider investing in wireless mics.
Filming the video can be as easy as creating a PowerPoint presentation or using other presentation software to create the video while you do a voiceover. You can also have someone film you speaking from one or more angles.

The whole production can be done for under $500.

Editing can be done on high end software like Final Cut Pro or Adobe Premier by a professional editor, or using free software like iMovie or Windows Movie Maker. For simple videos, the quality difference won’t be big, though it’ll make a big difference for more complex projects.

Once you’ve filmed and edited the video, the final step is to launch your video with a kickoff. Send it off to your email list, as well as your Twitter feed and Facebook page. If you have a blog, post it on there as well.

Are you using videos in your business yet? If not, now might be a good time to look into it. Video marketing is an exciting way to both bring in new traffic, as well as to build a relationship with your existing fans.

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November 18th, 2011 by zeeshan

5 Internet Marketing Techniques for Less than $30

If you’re like most people today, you are feeling the pinch from the weakened state of the economy. online marketing under $30However, regardless if you own a blog, website or ecommerce store and assuming that you are interested in making some money via the web, you simply must spend some money on internet marketing. This doesn’t mean that you have to break the bank by spending a small fortune. You can be very frugal in your internet marketing efforts as there are inexpensive techniques you can use which cost under $30 a month.

Press Release

A well-written press release is a good way to spread the news about your site. A press release is simply an announcement of sorts which is related to your website and which is written for the media. You can hire a freelancer writer with experience in writing professional press releases to write your press release for you. You could easily find a writer online who will write you a 500 word or so press release for around $20 to $25. You then can submit it to PR websites. The search engines look favorably upon press release sites which means that your keyword rich, well-written press release will be indexed quickly, giving your website or blog a nice temporary boost.

Pay Per Click (PPC) Advertising

Another inexpensive internet marketing technique to use is pay per click (PPC) advertising. The beauty of PPC is the fact that you can spend as much or as little as you want and that you can purchase traffic that is very targeted. PPC alternativesWhile Google Adwords is the largest PPC program online it is also one of the most expensive. A good alternative to Adwords is to use second-tiered PPC programs. Among the best of these is 7Search as they have good traffic which converts quite well. The key to succeeding with 7Search is using very broad keywords. It costs just $25.00 to set up an account and with a minimum bid of just one penny, you can count on a lower cost per visit and more affordable overall costs than with higher profile programs such as Adwords.

Blogging

Another option is blogging. You can blog your way to the top as blogging is a highly effective method to use for achieving high search engine rankings. Use one of the free blogging platforms and then buy an inexpensive domain to park it at. WordPress is a top choice as it features plug-ins which automate many of the processes and which integrates pinging to drive traffic to your blog. The trick with blogging is to do it regularly and to choose your tags carefully. The content must be deemed useful and informational for readers. If you become lucky with your blog an owner of a high ranking website or blog will link to you, giving you a nice source of highly targeted traffic.

Social Bookmarking

Social bookmarking is another proven tool. Millions of internet users are using social bookmarking sites to store, organize and manage websites that interest them on public bookmarking sites instead of storing it on their computers. When you bookmark your sites with social bookmarking sites, you will automatically obtain access to potentially large numbers of people which visits sites like StumbleUpon, Reddit and Digg. Social bookmarking can be very time-consuming task. You have to create accounts at each site before manually submitting your page to them. This is good reason to use a service like Social Maximizer as the social bookmarking will be done for you. 100 submissions would cost you less than $20.

Directory Submission

Finally, do not overlook submitting your site to directories. Google, MSN and Yahoo put a high value on the number of incoming links which point to your site when deciding where your site will rank. directory submissionsSubmitting your website to directories is easy to do. However, you will have to have quite a bit of time available as you’ll need to find a good list of directories and then have the details about yours site submitted properly to each of them. For a low cost you can easily hire a directory submission service like Directory Maximizer which will do the work for you and in the most effective way. Expect to pay under $20 for having 100 submissions done.

Tightwads and misers can successfully market online without the need for huge budgets. The internet does offer some great low cost opportunities for the most frugal among us and it it also allows you the chance to market for free. By all means, take advantage of these low cost and free internet marketing options so that you can drive traffic to your website without busting your budget.

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September 16th, 2011 by admin