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How to Write Effective Facebook Updates

Facebook, it’s where the individual wants to see and be seen. There’s no denying that Facebook is the largest and most popular social media platform on the internet. It’s everywhere; on your childrens’ desktop at home, on your coworkers computers in the office, on the stranger’s iPhone in the subway, on the lady’s laptop at Star Bucks, all over the globe and in places you didn’t even know had internet connections.

 

 

One of the most common activities on Facebook would have to be posts which users update from time to time, sometimes daily, sometimes every other day, others weekly, and for the Facebook addict you can expect a new wall post every hour. But not all posts are read by friends and family.

Some posts can easily get lost in the hundreds of updates that flood user’s newsfeeds, while others are simply just uninteresting for people to read. If you have something important to state and want to make sure that people see it, then you better learn how to create Facebook posts with depth and eye catching factors that literally scream “Hey! Look at me!”

 

Driving Traffic with Facebook Posts

dricing traffic through facebookThere are many reasons why Facebook users update their posts and sometimes those reasons are connected with other online ventures such as websites, blogs and videos. If you have a website that sells services, a blog that promotes products or YouTube videos that you’d like to increase views on then Facebook is just one of the ways you can drive traffic to your site. That traffic may eventually turn into a sale, a lead, or a view and all you had to do was update your Facebook status.

Many online business owners use Facebook posts as a powerful tool for marketing their many services and products. The likelihood of someone clicking your post link is usually higher than them clicking a sidebar advertisement with the subject matter. Not only is it an effective way to get traffic to your sites, but it’s also completely free!

 

Promotion with Facebook Posts promoting on facebook

When it comes to drawing attention to an up and coming event, celebration or party, there’s nothing like a good ole’ Facebook post to alert all of your online friends and family. It’s a great way to get the word out and encourage attendance to your event. This can include personal celebrations like birthdays, anniversaries or holiday parties as well as organizational gatherings like seminars, book signing, Tupperware parties, and the like.

These days, traditional mailed-out invitations are becoming more elusive and many people are turning to the internet and social media platforms like Facebook to promote their events. Facebook even lets you create your event on your account with all the details, invite the people you want to come via your friends list, and track potential attendance through your friend’s responses. As the date of the event draws near, you can send a quick and friendly reminder to everyone with a Facebook post. This way sure does beat mailing out dozens of invitations and making phone calls to confirm attendance.  

 

Tips on Writing Effective Facebook Posts

writing a facebook postAs you can see, updating your status and making posts on your Facebook account can be used for more than just pure entertainment and venting purposes. And to make certain that your post doesn’t get overlooked and remains visible in people’s newsfeeds, there are strategies you can apply to your Facebook post to make them stand out, get likes, and engage comments. Follow these simple tips on how to write effective Facebook updates and posts.

  • Post during a certain time of the day. This may or may not work for you depending on whether your target audience is in the same time zone as you are. Nonetheless, statistics have shown that posts made between 8pm and 7am receives a higher percentage of user interaction (are you sure? 8pm to 7am).
  • Keep posts short and straight to the point. It’s recommended that posts with 80 characters or less are more apt to being read by friends than posts that are structured in paragraphs and appear to be a mini novel. Not everyone has the time or the patience to read your “life story”, even if it is promoting a brand new car give-away.
  • Asking questions in your post will often prompt responses from other users. Questions with a multiple choice usually attract higher response rates, e.g. “Which place serves the better burgers, In-n-Out or Burger King?”
  • If you’re promoting another website, always add a link for the convenience of the users. Unfortunately laziness can be a factor and if you provide a link for people to easily click versus the URL, you’re sure to get more visitors.
  • Include a relevant and eye-catching image along with your Facebook post. Sometimes words aren’t enough and people need a visual to further convince them to take action.
  • To reach even a larger audience, tag friends in your posts so that they and their friends will be able to see it. But make it as relevant as possible; otherwise it’d be odd to mention your friends in a post about baby clothes when all of them are single and childless.

Follow these tips and you’re sure to engage many of your friends online. Whether you’re trying to promote a site, drive traffic with a link, or just get some attention, writing an effective Facebook post will help you achieve that goal.

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November 8th, 2012 by admin

Why Should I Tweet About You?

Twitter TweetIf you create a piece of content that goes viral, it can bring a lot of traffic to your website. A lot of people realize this, so they use social media and they try to get their articles, blog posts, videos etc. to spread across the Internet. One way that people try to get their message out there is by using twitter and some people will even ask random twitter users to re-tweet their messages in an effort to make them go viral. I get a lot of requests from random people to re-tweet their messages but I hardly ever do and I'll tell you why. In fact, I'll give you 10 reasons why I don't re-tweet you or your content.

 

1. I Don't Even Know You

I prefer to send out quality information to my twitter followers so it's rare for me to re-tweet a message from someone I don't even know. I have to know and/or trust the source of a message before I will pass that message along to my twitter followers.

 

2. I Don't like Your Blog

If you are trying to get someone to re-tweet your messages in an effort to get traffic to your blog, make sure you have a decent blog. Some blogs are just plain ugly, others are difficult to navigate, some even have buttons that don't work or links that go to 404 error messages. If you can't maintain a decent blog or website I am not going to help you promote it. Make sure your blog is user friendly, easy to navigate, and has great content, and maybe I'll re-tweet your messages.

 

3. Your Blog Has Terrible Content

Your blog may have a nice design and it may be easy to navigate, but if it is full of useless information, or articles that sound like they have been written by someone who doesn't have a firm grasp of the English language, I won't be re-tweeting your message. Even if the content on your website is well written, I would like to see content that actually helps people. If every page of your website or blog is trying to sell a product and there is very little helpful information, I don't have any interest in helping you promote your site.

 

4. You're still using the Default Avatar

If you are still using the default avatar on your twitter account, it tells me that the only reason you have a twitter account is to try to get people to re-tweet your messages to make your message go viral. Take a few minutes to upload a picture of some kind, let me know you take your twitter account seriously.

 

5. You're Boring

If your bio is boring, your content is boring, and your tweets are boring, why would I want to share your messages with my twitter followers?

 

6. You Don't Offer Any Variety

If you tweet the exact same stuff every day, I have no interest in passing along your message. Tweeting the same content, piece of advice, quote etc. doesn't offer anything to my twitter followers, so I won't be re-tweeting your messages to them. Tweet something useful and I may change my mind.

 

7. You Are One of My Competitors

If you and I are promoting products or services in the same niche, I don't want to be sending my followers to your website. I would just as soon keep all of my followers on my own web properties rather than sending them over to yours.

 

8. I Only Hear from You When You Want Something from Me

If the only time I ever get a message from you is when you want me to re-tweet something for you, guess what, it's not going to happen.

 

9. You Make Your Tweet Difficult to Share

If your tweet has too many characters, if your title is boring, if you stuff too many hash tags in etc., I'm not going to re-tweet your message.

 

10. You Have Poor Manners

Some people send out a tweet and expect other people to re-tweet it. They might even get upset if other people don't re-tweet their messages. If you expect me to re-tweet your messages just because you take a few seconds to send me a tweet, don't be surprised when it doesn't happen.

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October 22nd, 2012 by admin

Are You Speaking The Same Language Your Audience Is?

Social Media IntegrationThe concept of providing a unified message is fairly simple, yet it seems that many companies are still failing to grasp the idea.  Integrating social media across marketing and communication plans so that everyone is on the same page just makes sense, so it’s a wonder why more companies don’t do it.  For example, your PR department doesn’t speak one way to customers and your marketing department another, do they?  No, they send out the same type of message that speaks to what your company stands for.

So, the question remains: why would you look at social marketing any differently?  For that, I don’t have an answer because I don’t understand the logic behind dual-identities, but I do have some very good reasons why you shouldn’t look at the Internet as a separate entity that is completely different and unique from the rest of your company and/or message.

 

Integration is the Key to Solidarity Integrating Social Media

In a nutshell, your target audience needs to be getting a universal message from your company that is saying the same thing across the boards.  Whatever it is that your company stands for or why you’re better than the competition or why they need your product or service; it doesn’t matter what the message is, just that everyone is on the same page.  Whether the client is browsing your webpage, interacting on Facebook, looking at print media, talking on the phone with one of your representatives or sitting directly across from you in your office: the message needs to be constant.

 

The only way that a company can do this is by integrating their marketing message to present a united front.  But what does this mean, exactly?

 

PR, Communications and Marketing: Working Together?

Working TogetherPrecisely the question you should be asking.  The easiest way to go about this is by thinking about the way that customers search for your particular services or products online and why we all build our websites around these searches.  You see, the Internet is a unique marketing tool that taps directly into a target audience or specific niche automatically, as long as you know how to use it.  This happens because it lets the customer find you (which is why social media and online marketing are so cost effective, coincidentally).

 

By optimizing our websites to allow our target audiences to find us, we’re basically acknowledging that there is a specific language out there that our customers and clients are speaking and seeking; why we don’t speak back to them in that same language is beyond me.

 

For example, let’s say that your company provides great hotel deals for last minute travelers.  Now, people searching for cheaper prices for hotels aren’t going to Google, “great hotel deals for last minute travelers.”  No!  More than likely, they’ll use search terms such as:

  • Cheap hotels Las Vegas
  • Budget hotels
  • Hotel deals New York City

 

Or, they’ll type something similar.  So, looking at that example, it’s baffling why some travel companies still use media messages such as: “When people cancel their hotel rooms at the last minute, you can book those vacancies for less money.”

 

What they should be doing is speaking to the language (and in the language) of the potential client with marketing messages such as:

  • Get cheap hotel rooms in Las Vegas quick by liking our page.
  • Our email newsletter brings you weekly updates on budget hotels all across the country.
  • We have the best hotel deals in New York City right on our website.

 

You can see how potential clients searching the keywords above would relate to the corresponding taglines below and CTAs would turn more conversions.  This correlates directly to real life marketing as well.

 

Getting On The Same Page

So, how can you go about doing this?  It’s rather simple, really.  You only need to know the keywords and phrases that your target audience is using to find you on social media and then integrate them into your marketing message.  This helps bridge the gap between what people want and what you’ve got to offer them: your product or service.  This is an invaluable research tool that costs nothing to use and works every time.

 

To find out which keyword or phrase your audience is using to find your site, simply talk to your web guys, they’ll be able to give you a Google Analytics report that will detail every term anyone has ever searched to find you.  Then, put them to good use!

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October 12th, 2012 by admin

Social Engagement Isn’t Everything: 5 Other Things to Focus On

When you talk to people about their Facebook pages, you’ll often hear people all talking about the same thing: Likes, likes and more likes. Yes, having likes is important. Yes, getting a high level of page engagement is important. But it’s far from the end all be all of Facebook. There are many factors that are more important than list engagement. Here are five of them.

 

Facebook Engagement Tips

 

#1 – Segmenting Your List

Segmenting Your ListsIf you’re saying the same thing to everyone, chances are your message isn’t going to hit home with a lot of your audience. Instead, learn to segment your lists.

First, you can segment by language and geography. If you’re targeting different parts of the world or have followers across different language groups, make sure you make full use of this feature.

You can also segment your friends into different lists and share specific content with specific people.

 

#2 – Being on the Right Social Network(s) Online Social Networking

People often default to one of the big two social networks: Facebook or Twitter. But these two networks aren’t necessarily the right networks to be on.

If you’re targeting artists, a much better social network to be on might be DeviantArt. If you’re targeting CEOs and high level executives, a much better network to be on might be LinkedIn. So on and so forth.

Make sure you pick the social network that your users are actually on. Often time’s small industries and niches will have their own smaller social networks. Make sure you get on those social networks, not just the big ones.

 

#3 – Keep an Eye on Your Virality

Viral MarketingYour virality stats tell you what percentage of your guests like your content enough to take an action that causes your story to be reposted on their wall. This includes liking your post, commenting on your post or sharing your post.

Whenever someone does one of those three actions, your story is replicated on their wall. Your virality stats show you how often that happens. The higher your virality, the more people are passing around your content.

Look for patterns in virality. Do certain days of the week tend to work better? Do certain kinds of topics? Do certain kinds of media – pictures, videos, etc – Tend to work better?

Get in the habit of looking at your stats and adjusting your posting habits to what your customers want.

 

#4 – Is Your Content Emotionally Share-Worthy? Create share worthy content

Most companies are pretty good at coming up with content that’s share worthy from an informational perspective. How to content, tips, instructional videos, walkthroughs, discounts and so on are pretty common on the social sphere.

What isn’t common and what could really set you apart is content that’s share worthy from an emotional perspective.

Does your content get people to laugh? Or get riled up? Or make people feel special? Does it surprise them? Does it make them feel like you care about them?

Good content isn’t just about sharing good information. It’s also about hitting emotional triggers and making your content emotionally share worthy.

 

#5 – A Good Administration System

Administration SystemFinally, you need a good system for administering your Facebook page. This involves a few different things.

First, automation. Do you have the right tools to make administering your page as easy as possible? Use tools that allow you to schedule posts so you can do your posts in batches.

Next, you need to have clear assignment of administrative duties. Who’s in charge of updating the page? Who’s in charge of responding to customer comments?

Ideally, you should have just one or two people managing a page. You don’t want conflicting voices or conflicting opinions on your page. Other people who want something posted should contact the primary administrator(s) to have things posted, rather than have admin access to do it themselves.

Finally, you should have a system for monitoring your social media. You should have alerts setup for common brand keywords. If a PR emergency ever arises, or if a customer starts to complain about your brand, you should know about it immediately and be able to respond quickly.

These five things are all more important than the amount of likes or the level of engagement you get on your page. Engagement isn’t everything – The way you manage your page can make a big, big difference.

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September 17th, 2012 by admin

Why Google+ Matters and Where it Fits in Your Social Strategy

 

Google+ has over 90 million users. While some marketers consider Google+ small or inconsequential, marketers at the top of their game know that’s not the case. Google+ is one of the largest social networks on the planet. And with Google’s new “Search Plus” features, Google+ has truly become a force to reckon with.

Google+’s “Search Plus” feature essentially uses Google+’s data to help change how your search engine results are weighed. For example, if you’re in someone’s circle and you publish a piece of content, they’re more likely to see that piece of content ranked. If several of someone’s friends like a piece of content, that piece of content is more likely to rank higher.

What’s astounding about “Search Plus” is just how much weight is being placed on these ranking factors. A page that would otherwise never show up on the front page can beat out much more credible sources. As an SEO tool, Google+ now holds unprecedented power.

Now that Google+ is a significant player, how can you harmonize your Google+ efforts with your SEO, your Facebook and your Twitter strategies?

 

Start by Focusing on SEO Fundamentals

The best Google+ optimization in the world won’t make a difference if your website isn’t properly optimized. Google+ can get you a long way, but you still need to handle at least the basics first.

Start by carefully choosing what you’re targeting with your keywords. Use tools like the Google Keyword Tool to figure out the best keywords to target.

Optimize your title tags. This is by far the most important tag on your site. It tells Google what keywords you’re trying to rank for. It’s also your “headline” in the search engine listings.

Write a compelling meta description tag. This tag is what tells the search engines what to put below your title tag. It won’t help your rankings, but it’ll help you get clicks.

Tag all your alt tags in your images. This helps your images rank in Google Images, which in turn helps your rankings in organic Google. It also helps your Google SEO independently.

Develop a strong internal linking structure. Put copious links from your own content to other pages on your site.

Finally, make sure you link to your social media pages from your home page. This helps tell Google that these social media pages are legitimate. That they’re your official page.

 

Develop a Comprehensive Social Media Strategy

Assess both your own social media strategy and your competitors’. Look at:

  • Where are your social media pages ranking right now?
  • Where are your competitors’ social media pages ranking right now?
  • How many fans do they have?
  • How many Twitter followers do they have?
  • How many people do they have in their Google+ circles?
  • How many comments, likes and shares are they getting? What percentage of their followers actively engage with their posts?

This will help give you a sense for where your competitors stand in the social sphere right now. In addition to looking at your competitors, you should also spend a bit of time looking at your own in depth stats.

This will help pinpoint what’s working and what’s not working in your own social media strategy. Take a look at:

  • What kind of content gets the highest virality rating in your posts?
  • What kind of tweets get retweeted?
  • Who’s in your audience? Is it different than the audience of your primary site? Do they vary from Facebook to Twitter to Google+?

Once you have all this information at your fingertips, it’s time to reformulate your strategy. Figure out a purpose for each and every social media platform you’re engaged in.

For example, Facebook may be used for virality and for having two-way conversations with your fans. You can also use Facebook ads’ connection targeting to remind your Facebook fans of your offers.

Twitter on the other hand may be used to answer questions and to build a connection with your audience with quick and fun tips.

Google+ on the other hand should be used with an eye towards SEO. Google+ doesn’t have the same kind of audience that Twitter and Facebook have, but has enormous power in terms of ranking. Take advantage of this power.

 

Making the Most of All Networks

Learning to merge your Google+ strategy with your Facebook and Twitter strategy is essential for your long term success in the social sphere.

In order to do this, you need to know how each network is performing for you. You also need to know the strengths and weaknesses that each network offers you. Then you can effectively form your own unique and tailored social media strategy.

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May 11th, 2012 by admin

Every SEO-Optimized Page Needs These 10 Elements

Search engine optimization can be a big juggling act. There are many things you need to keep in mind. Drop just one ball and your rankings could tumble – Or never appear in the first place.

These are ten of the most important elements to a well optimized page. Get these ten things right and your chances of ranking well are exponentially higher.

Title Tag

Your title tag is the most important tag on your entire website. Google uses it to determine your primary keywords. It’s also the “headline” in your listing in Google, which users use to determine whether or not to click.

Have an attention catching title tag that also contains your main keyword. Make sure you optimize the title tag so that it is different on each page.

Header Tags

Your H1 and H2 tags carry more weight in Google’s eyes than any other text on the page. Make sure your keyword is in your H1 tags and that related keywords or LSI words are sprinkled throughout the H2 tags on your site.

The Page URL

Your page’s URL should have your main keywords in it. It should also be short and should tell people something about the page. For example, “/posted=39048” is not a good URL. On the other hand, “how-to-build-quality-backlinks” is.

Description Tag

Your description tag contains the text that appears below the title tag in your search engine listing. Again, people use this information to decide whether or not to click on your site. This tag won’t actually improve your rankings, but can help improve the number of people who click on your site once they see your listing in the search engines.

Facebook and Twitter

Social media metrics are playing an increasingly large role in SEO. Google takes many factors into consideration. They consider how many fans you have on your page. They consider who shares your content, as well as the authority of the people sharing your content. A share from Bill Gates is weighed much more heavily than the average person.

They can also “read” the content of social media posts about you. If people are complaining about your product rather than praising it, search engines can read that to a certain degree.

If you don’t already have Facebook and Twitter setup, now is the time to do it. It’s not just for social media traffic, it’s also for SEO.

Highly Targeted Web Content 

The quality of your website’s content is becoming a larger and larger factor. While Google bots still can’t “read” a website and independently determine the page’s quality as a human could, they do come close.

The Google Panda update utilizes artificial intelligence as well as hundreds of different metrics, including ads to content ratio, overall design, many linguistic patterns and so on to determine the quality level of your site and content.

Nobody knows what all these metrics are. Instead of trying to game the system, it’s best to focus on providing high quality content that people want to link to.

Multi-Media

Google loves multi-media. If you’re not using images, videos and audio in your website, you’re probably missing out on a large amount of ranking power.

User Generated Content

Having a lot of content generated by your users is one easy way to take the pressure to create content off your shoulders, while giving Google all the more reason to place you higher in the search engines.

If you have a blog, try to cultivate active discussion. If you have a normal website, try to make one section of your site a wiki. If you have a high traffic website, try creating a forum. Try to create as much crawlable user generated content as possible.

Embedded RSS Feeds & News Content

Google loves to see websites that are updated regularly. One easy way to add a constant cycle to your website is to embed an RSS feed.

Keep in mind that this RSS feed should consist of only a small portion of your website. Google doesn’t like sites that use “automated content,” meaning using only feeds to fill a site. Instead, Google likes high quality content sites that supplement their content with feeds from other people’s content.

Diverse Internal Linking Structure

Try to have an internal linking structure that makes it easy for users to navigate from relevant page to relevant page. By linking to relevant pieces of content, you also make it easier for Google to do its job.

There are two main schools of thought in internal linking: Silo structure or flat structure.

A silo structure means separating your site into different keyword categories and interlinking sites only within those categories. This keeps the link juice separated, almost like mini-sites in your website.

The flat structure setup means linking to relevant content across your entire website.

There isn’t a set consensus on which method is better. The key is simply to make sure that you are linking to other relevant pieces of content across your website.

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March 15th, 2012 by admin

How To Promote Your Business On Social Media

social_mediaThere is little doubt that social media is truly revolutionary, the 400 million users of Facebook, the glitterati-twitterati and the numerous bloggers who found celebrity by dint of their blogs, they will attest to that. Hence, as a small business, you will want to take advantage of this concept and try to get as much benefit out of it as possible, which in this case is marketing. While trying to do so, you would want to also ensure that you don’t come across as a desperate company that is bent upon hooking customers every possible way. The trick is to maintain a fine balance between marketing and creating brand awareness, without overwhelming them.

Here is a checklist that will help you work out a social media plan relevant to your business and also guide you in your efforts to execute it.

Know What You Want From Social Media: On social media, brand awareness can go in either direction. rodin socialIf your social media plans don’t pan out, you can end up with a lot of unwelcome negative publicity on your hand. So, be clear about what you want to use the platform for, and how you intent to achieve it. Do you want to use it as an instrument to gauge customer reaction, or would you rather use it as a forum your customers can use to air their views and grievances? Unless you are clear about your expectations, your social media plan in all likelihood will remain a haphazard exercise that will leave you with zero ROI.

Test The Waters: if you are one of those people, still mildly bewildered by the very idea of Social Media (really, there is no shame in admitting it), my advice to you will be to take things slow. Pushing too much promotional information into their followers’ signal stream is a mistake that most businesses new to the space end up doing. You can start by building a blog or creating profiles in the more prominent social sites to touch base with your customers, then slowly ease into your interaction model. The goal is to lure in potential customers and familiarize them with the product, try not to go trigger happy (or more specifically in some cases, tweet happy), and inundate your followers with messages they’ll be forced to label ‘junk’. Read the rest of this entry »

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March 6th, 2010 by bhavya

Buzzing About Google Buzz

GBuzz

The other shoe has dropped. Google has officially made a foray into the realm of social networks. (No, now is not a good time to bring up Wave, which Sergey insists is a success – yeah, whatever you say, Sergey.) On 9 February 2010, they unveiled Google Buzz – “a Google approach to sharing”. And apparently, the only solution for the problem of ‘oversharing’ of social expressions on the web. It is but the natural course of events, considering Google’s we-need-to-have-a-finger-in-every-pie attitude. And web domination is not (quite) web domination without a social networking tool.

Coming back to the topic at hand, what exactly is Buzz? From what I can see, it is a robust, not to mention ambitious, email application masquerading as a social networking platform, which also doubles as an aggregator – of status updates, images, videos and links – all in the name of social curation.

Now, how does it work? In a clever move that almost makes up for the mess that is Wave, Google has released Buzz directly into Gmail. So, the next time you log in to your account (this is when I interrupt myself  to say that only Gmail users get to use Buzz), you may just find yourself with a spanking new Google Buzz account. No need to sign up anew, no installation of any kind required. Just click on the Buzz tab beneath the Inbox tab and you can get Buzzing. As Google reports on their official Buzz page, they are still in the process of rolling out this service, and it may take a couple of more days before it is active in all Gmail accounts.

Buzz

When Buzz is active in your account, you’ll be taken to such a page when you log in.

Read the rest of this entry »

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February 11th, 2010 by bhavya

Social Media In 2010

sm predictions

Social media had a smashing year in 2009. No one can dispute that. The web-wide popularity of social networks and social media sites reached a never-before high, and set the ball rolling for several revolutionary changes on the Internet. It is expected to do even greater things and touch greater heights in 2010. Let’s take a look at what social media experts think this year has in store for social media.

1. Social Media Will Get Real The web is already beset by the real-time craziness, and I am so not overstating things. When real-time search debuted (on social media) last year, it was received so well that all the traditional search folks jumped to get a piece of all the real action. This year social media will take the real-time aspect on web one step further and work as a veritable web trend forecaster.

2. Social Media Marketing and BusinessesThis year social media marketing will gather momentum as more and more businesses turn to this revolutionary method of internet marketing to promote their wares on the internet.

3. Social Media Vs. Email The days when marketers almost exclusively depend on email nomailmarketing for all their promotional activities on the Internet will soon be over. This year will see online marketers choosing the very versatile social media with multimedia elements and nifty sharing options over emails.

Read the rest of this entry »

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January 13th, 2010 by bhavya

Disappearing Networks And Other Facebook Phenomena

Over the past few months, some important changes have been underway at Facebook. facebookSome are already noticeable when one visits the site, but there are others yet to become apparent. If you have no idea what I am talking about, come a little closer, I’ll tell you, “Facebook’s ditching its regional networks!” (I know, it’s no scoop, but did you really see that coming? If you subscribe to the Facebook blog, you probably did.)

My reaction to this revelation, though, is largely that of indifference, it doesn’t affect me one way or another. Probably because my activities on Facebook have never been network based, I have always taken care to set my privacy settings at ‘Only Friends’, which ensures that only the people on my friend list have access to my profile and the contents. And to be honest, except for the fact that it could possibly indicate the geographical location of a user, I’ve found the concept of regional network rather useless. In my defense, even Facebook admits (sort of) that these networks turned out to be pretty useless, apparently only 50 percent of the users ever joined regional networks.

Facebook first mentioned of a change in status quo in their 03 June post on their blog:

“…To make the site easier to understand, we’re taking the first step towards removing these regional networks…since they did not adequately reflect a world where people choose exactly the audience with whom they wish to share…made sense for those who wanted to be more open when Facebook was small, but they lost their utility as the site became global…”

In addition to frequently publishing posts regarding the matter on their blog, over the months, they have also maintained an active discussion thread for users to comment, air views and give suggestions.

Read the rest of this entry »

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December 9th, 2009 by bhavya