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Why Should I Tweet About You?

Twitter TweetIf you create a piece of content that goes viral, it can bring a lot of traffic to your website. A lot of people realize this, so they use social media and they try to get their articles, blog posts, videos etc. to spread across the Internet. One way that people try to get their message out there is by using twitter and some people will even ask random twitter users to re-tweet their messages in an effort to make them go viral. I get a lot of requests from random people to re-tweet their messages but I hardly ever do and I'll tell you why. In fact, I'll give you 10 reasons why I don't re-tweet you or your content.

 

1. I Don't Even Know You

I prefer to send out quality information to my twitter followers so it's rare for me to re-tweet a message from someone I don't even know. I have to know and/or trust the source of a message before I will pass that message along to my twitter followers.

 

2. I Don't like Your Blog

If you are trying to get someone to re-tweet your messages in an effort to get traffic to your blog, make sure you have a decent blog. Some blogs are just plain ugly, others are difficult to navigate, some even have buttons that don't work or links that go to 404 error messages. If you can't maintain a decent blog or website I am not going to help you promote it. Make sure your blog is user friendly, easy to navigate, and has great content, and maybe I'll re-tweet your messages.

 

3. Your Blog Has Terrible Content

Your blog may have a nice design and it may be easy to navigate, but if it is full of useless information, or articles that sound like they have been written by someone who doesn't have a firm grasp of the English language, I won't be re-tweeting your message. Even if the content on your website is well written, I would like to see content that actually helps people. If every page of your website or blog is trying to sell a product and there is very little helpful information, I don't have any interest in helping you promote your site.

 

4. You're still using the Default Avatar

If you are still using the default avatar on your twitter account, it tells me that the only reason you have a twitter account is to try to get people to re-tweet your messages to make your message go viral. Take a few minutes to upload a picture of some kind, let me know you take your twitter account seriously.

 

5. You're Boring

If your bio is boring, your content is boring, and your tweets are boring, why would I want to share your messages with my twitter followers?

 

6. You Don't Offer Any Variety

If you tweet the exact same stuff every day, I have no interest in passing along your message. Tweeting the same content, piece of advice, quote etc. doesn't offer anything to my twitter followers, so I won't be re-tweeting your messages to them. Tweet something useful and I may change my mind.

 

7. You Are One of My Competitors

If you and I are promoting products or services in the same niche, I don't want to be sending my followers to your website. I would just as soon keep all of my followers on my own web properties rather than sending them over to yours.

 

8. I Only Hear from You When You Want Something from Me

If the only time I ever get a message from you is when you want me to re-tweet something for you, guess what, it's not going to happen.

 

9. You Make Your Tweet Difficult to Share

If your tweet has too many characters, if your title is boring, if you stuff too many hash tags in etc., I'm not going to re-tweet your message.

 

10. You Have Poor Manners

Some people send out a tweet and expect other people to re-tweet it. They might even get upset if other people don't re-tweet their messages. If you expect me to re-tweet your messages just because you take a few seconds to send me a tweet, don't be surprised when it doesn't happen.

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October 22nd, 2012 by admin

Are You Speaking The Same Language Your Audience Is?

Social Media IntegrationThe concept of providing a unified message is fairly simple, yet it seems that many companies are still failing to grasp the idea.  Integrating social media across marketing and communication plans so that everyone is on the same page just makes sense, so it’s a wonder why more companies don’t do it.  For example, your PR department doesn’t speak one way to customers and your marketing department another, do they?  No, they send out the same type of message that speaks to what your company stands for.

So, the question remains: why would you look at social marketing any differently?  For that, I don’t have an answer because I don’t understand the logic behind dual-identities, but I do have some very good reasons why you shouldn’t look at the Internet as a separate entity that is completely different and unique from the rest of your company and/or message.

 

Integration is the Key to Solidarity Integrating Social Media

In a nutshell, your target audience needs to be getting a universal message from your company that is saying the same thing across the boards.  Whatever it is that your company stands for or why you’re better than the competition or why they need your product or service; it doesn’t matter what the message is, just that everyone is on the same page.  Whether the client is browsing your webpage, interacting on Facebook, looking at print media, talking on the phone with one of your representatives or sitting directly across from you in your office: the message needs to be constant.

 

The only way that a company can do this is by integrating their marketing message to present a united front.  But what does this mean, exactly?

 

PR, Communications and Marketing: Working Together?

Working TogetherPrecisely the question you should be asking.  The easiest way to go about this is by thinking about the way that customers search for your particular services or products online and why we all build our websites around these searches.  You see, the Internet is a unique marketing tool that taps directly into a target audience or specific niche automatically, as long as you know how to use it.  This happens because it lets the customer find you (which is why social media and online marketing are so cost effective, coincidentally).

 

By optimizing our websites to allow our target audiences to find us, we’re basically acknowledging that there is a specific language out there that our customers and clients are speaking and seeking; why we don’t speak back to them in that same language is beyond me.

 

For example, let’s say that your company provides great hotel deals for last minute travelers.  Now, people searching for cheaper prices for hotels aren’t going to Google, “great hotel deals for last minute travelers.”  No!  More than likely, they’ll use search terms such as:

  • Cheap hotels Las Vegas
  • Budget hotels
  • Hotel deals New York City

 

Or, they’ll type something similar.  So, looking at that example, it’s baffling why some travel companies still use media messages such as: “When people cancel their hotel rooms at the last minute, you can book those vacancies for less money.”

 

What they should be doing is speaking to the language (and in the language) of the potential client with marketing messages such as:

  • Get cheap hotel rooms in Las Vegas quick by liking our page.
  • Our email newsletter brings you weekly updates on budget hotels all across the country.
  • We have the best hotel deals in New York City right on our website.

 

You can see how potential clients searching the keywords above would relate to the corresponding taglines below and CTAs would turn more conversions.  This correlates directly to real life marketing as well.

 

Getting On The Same Page

So, how can you go about doing this?  It’s rather simple, really.  You only need to know the keywords and phrases that your target audience is using to find you on social media and then integrate them into your marketing message.  This helps bridge the gap between what people want and what you’ve got to offer them: your product or service.  This is an invaluable research tool that costs nothing to use and works every time.

 

To find out which keyword or phrase your audience is using to find your site, simply talk to your web guys, they’ll be able to give you a Google Analytics report that will detail every term anyone has ever searched to find you.  Then, put them to good use!

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October 12th, 2012 by admin

Brand Monitoring Tips For Social Media That Will Make Your Operation Cost-Effective

Now that companies are beginning to settle into the fact that social media is here to stay, some are starting to move past the introductory phase and really get into the meat of the marketing.  There are many detailed strategies which you can implement on social media once you understand how, and now that we’ve reached this stage, it’s smartfor you to take a look at how we can simplify this process.

 

Social Media Marketing Strategy

 

In order to do this, we must first look at just what it takes to measure our successes in social media so that we may readjust and implement new strategies that aren’t doing so well on the fly.  And it just so happens that this is the part that so many companies struggle with: collecting the data that’s out there for a proper analysis.  To get started with this, the primary component of a marketing analysis on social media is comprised of comprehending the relationships between your brand and your target audience and guiding this relationship’s growth.

 

The reason so many struggle here is because they don’t know that there are social media toolswhich are built primarily for these types of analytics, so even if you have the desire and the time, youmay not know where to begin.  Here are some tips that break it down into easy-to-follow steps so that you can start to get a grasp of your brand’s social relationship to its customers.

 

1—Monitor Social Media Data

Monitor Social Media DataUsing monitoring data statistics from social media allows you to comprehend all the talk that is going on about your brand on channels which you don’t control.  For example, talk happens on social media every day, it’d be useless to monitor it all.  But with monitoring data tools for social media, you’re able to keep an ear to the ground about the conversations people are having online which are related to your brand. 

 

Then, you can take this data to analyze both the engagement type and individual type who are talking about you, further sharpening your target audience.  By understanding the demographics better, you can hone in on them, making your marketing more cost efficient and effective.

 

2—Facebook API Facebook API

Facebook Insights brings you some great information that is very useful, but it’s not enough when it comes to understanding how your brand relates with people.  For that, you have to go to the individual analysis provided by Graph API which allows you to access and store all the information about your brand’s current demographics.  From here, you can build a database that monitors your audience’s reactions and engagements, charting them alongside campaigns to see which are more or less successful than others.   Plus, you will gain a firmer grasp of what Facebook relationships your brand has built on an individual level, rather than just the aggregate metrics on Insights.

 

3—Twitter API

Twitter APIIn the same vein, Twitter API allows you to build and store a database that allows you to instantly refer back to when you first start monitoring it.  The metrics you store will allow you to access them and compare your current engagements with previous ones and measure their successes and failures against each other.  Here, you’ll get valuable insights into what works and what doesn’t for your particular audience on Twitter; for each company it’s a little different.

 

Measuring re-tweets, follows and how many re-tweets are from followers and non-followers, you can see how to draw new leads in, who your current leads are and what are the best marketing strategies for the two groups, both separately and together.  Once again, this increases your knowledge about your target audience, allowing you to further hone in on them and become increasingly cost-effective.

 

4—Putting It All Together Putting It All Together

Finally, making a meta-study of these three sources will allow you to compare and adjust your current campaigns against previous ones, streamlining costs and optimizing efficacy.  When you can do this, you’ve finally started to take the social media bull by its horns.  Using this valuable set of data, you can begin to profile the types of individuals you need to cater to, finding an all-inclusive view of just what you’re dealing with when it comes to your target audience.

 

From there, the next steps are to prioritize, cultivate and build relationships with each category of individuals, eventually integrating them into your CRM and email systems to get the whole picture.  Integration may not be the easiest thing to pull off, but when you do, the social media engine purrs like a kitten.

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October 8th, 2012 by admin

Sending the Right Social Signals on Your Website

Social Media SignalsAs the list of social media sites continues to grow each day, the suddenly emerging picture of your entire online presence as one giant portfolio that is all interconnected is becoming quite clear.  Unfortunately, many companies haven’t quite grasped this yet and are still viewing each outlet as a separate entity which exists entirely on its own.  But this is the Internet, a place for connecting, as social media marketing gurus keep reminding us, so it only makes sense that you’ll want your online outlets to all be connected.

 

And yet it baffles the mind how many companies neglect something this simple, especially when it’s such a quick and easy fix.  With most companies spending large sums on website design, it shows they understand that every facet of a website is so important because it represents the face of your company, from footer to header; every individual pixel counts.   Still, they fail to grasp that by simply placing social media buttons on your site, you can show potential clients that you’re far more than just a website; you’re a living, breathing entity that has connections all over the Internet and that you are socially advanced over your competition.

 

Getting Social With It

 

With many companies having Facebook, Google+, Twitter, YouTube and LinkedIn Groups, it’s a wonder why they don’t provide the links and make it simple for their leads to find them.  Creating these links not only increases the presence in the mind of your potential clients, but also actually boosts your online presence by creating those ever-important backlinks.

 

And because a lot of companies have different teams from the marketing department that head up each of these social outlets (which shouldn’t be the case as integration is key all around), chances are each of these separate outlets have different types of information on them.  Most likely you’ll have intriguing thoughts on Facebook posts which inspire interaction to get a better EdgeRanking and your Twitter feed will be abuzz with news…but why would you segregate all that great lead-building information from your customers, making it hard to find?

 

This is why you need to place social media buttons directly onto your website.  These social signals will give you instant credibility with consumers, showing them a multi-faceted side to your company and helping you to stand out in a sea of mediocrity.  It will also let users know that people like your product and that they are following and talking about your brand or message which is always a consumer confidence builder.

 

Ways to Implement Social Signals

 

There are a few ways you can go about this, so see which one fits your company’s website style as well as your client’s preferences the best.  Remember that you want to direct their attention to the social sites, but not distract from the overall message on your website; the client is already there, you don’t want to lead them away from the purchase, just to reinforce the conversion.

  • The Navigation Section:  Some companies like to place their social media buttons right in the
  • main navigation box so that customers see it right away.
  • A Specific Section:  Another way to go about this is to create a specific box, section or area that is at the header or footer of every page of the website.
  • The Sharing Tool:  You can also add a “Sharing Tool” box that lets users easily share your content on their own social outlets.  This can be stable or move with the scroll, though some users find that distracting.
  • Social Commenting Plug-In:  Many sites have a plug-in where users can comment directly on your website via their Facebook and Twitter accounts.  This is great for instant feedback and sharing as well as engaging with your audience.
  • Twitter Stream:  If your site has a fan base that uses Twitter, keeping a stream directly on your site is a great way for people to stay connected and attract visitors to join the conversation, knowing that their posts will load right onto your site.

 

Taking Precautions

 

Still, heed the above warning with any of these ideas for social media buttons on your website.  You want them to enrich the users’ visiting experience, not get in the way of your conversions or message.  They should be subtle, yet visible enhancers that increase your content’s chances of going viral.

 

Finally, don’t link to the social pages if you aren’t updating them; bad social buttons do more harm than no social buttons at all.

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October 3rd, 2012 by admin

Social Engagement Isn’t Everything: 5 Other Things to Focus On

When you talk to people about their Facebook pages, you’ll often hear people all talking about the same thing: Likes, likes and more likes. Yes, having likes is important. Yes, getting a high level of page engagement is important. But it’s far from the end all be all of Facebook. There are many factors that are more important than list engagement. Here are five of them.

 

Facebook Engagement Tips

 

#1 – Segmenting Your List

Segmenting Your ListsIf you’re saying the same thing to everyone, chances are your message isn’t going to hit home with a lot of your audience. Instead, learn to segment your lists.

First, you can segment by language and geography. If you’re targeting different parts of the world or have followers across different language groups, make sure you make full use of this feature.

You can also segment your friends into different lists and share specific content with specific people.

 

#2 – Being on the Right Social Network(s) Online Social Networking

People often default to one of the big two social networks: Facebook or Twitter. But these two networks aren’t necessarily the right networks to be on.

If you’re targeting artists, a much better social network to be on might be DeviantArt. If you’re targeting CEOs and high level executives, a much better network to be on might be LinkedIn. So on and so forth.

Make sure you pick the social network that your users are actually on. Often time’s small industries and niches will have their own smaller social networks. Make sure you get on those social networks, not just the big ones.

 

#3 – Keep an Eye on Your Virality

Viral MarketingYour virality stats tell you what percentage of your guests like your content enough to take an action that causes your story to be reposted on their wall. This includes liking your post, commenting on your post or sharing your post.

Whenever someone does one of those three actions, your story is replicated on their wall. Your virality stats show you how often that happens. The higher your virality, the more people are passing around your content.

Look for patterns in virality. Do certain days of the week tend to work better? Do certain kinds of topics? Do certain kinds of media – pictures, videos, etc – Tend to work better?

Get in the habit of looking at your stats and adjusting your posting habits to what your customers want.

 

#4 – Is Your Content Emotionally Share-Worthy? Create share worthy content

Most companies are pretty good at coming up with content that’s share worthy from an informational perspective. How to content, tips, instructional videos, walkthroughs, discounts and so on are pretty common on the social sphere.

What isn’t common and what could really set you apart is content that’s share worthy from an emotional perspective.

Does your content get people to laugh? Or get riled up? Or make people feel special? Does it surprise them? Does it make them feel like you care about them?

Good content isn’t just about sharing good information. It’s also about hitting emotional triggers and making your content emotionally share worthy.

 

#5 – A Good Administration System

Administration SystemFinally, you need a good system for administering your Facebook page. This involves a few different things.

First, automation. Do you have the right tools to make administering your page as easy as possible? Use tools that allow you to schedule posts so you can do your posts in batches.

Next, you need to have clear assignment of administrative duties. Who’s in charge of updating the page? Who’s in charge of responding to customer comments?

Ideally, you should have just one or two people managing a page. You don’t want conflicting voices or conflicting opinions on your page. Other people who want something posted should contact the primary administrator(s) to have things posted, rather than have admin access to do it themselves.

Finally, you should have a system for monitoring your social media. You should have alerts setup for common brand keywords. If a PR emergency ever arises, or if a customer starts to complain about your brand, you should know about it immediately and be able to respond quickly.

These five things are all more important than the amount of likes or the level of engagement you get on your page. Engagement isn’t everything – The way you manage your page can make a big, big difference.

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September 17th, 2012 by admin

Stress Less With Social Media: 5 Surprisingly Simple Tactics

You know social media is an important part of your marketing strategy. But it might seem that the only way to succeed is to spend hours on it every day – or pay somebody else to do that for you. Fortunately, that doesn't have to be the case. Here are five surprisingly simple things you can do to enhance your social media presence, while spending less time on it – for less effort and less stress.
 
The key is to start treating social media differently: Use it as a content tool, not a conversation tool. In other words, use it to distribute your expertise and knowledge to people who want it, rather than an informal channel for chat and conversation. I admit this is very different from the way most people use social media, but it allows you to stand out from the crowd and be seen as a leader in your social media circles.
 
So here are five things you can do to use social media in this way.
 
1. Consume lots of content.
 
You should already be on the path of constant learning and improvement in your business – just because you need to do it in a fast-paced world. So be sure you are consuming high-quality, relevant, appropriate content for your business. You can do this by subscribing to blogs and e-mail newsletters, setting up Google Alerts for important topic areas, watching videos and slide shows, listening to podcasts, and so on.
 
You do need to be selective, of course, so you don't suffer from information overload. But you do need to be constantly learning for your own business first, before you start sharing it with your social media circles.
 
2. Share content with your networks.
 
Some of the content you receive is worth sharing with your network. So share it!
 
You can do this by posting links to all the social media platforms: Twitter, Facebook, LinkedIn, Google+ and Pinterest. Simply post a short message with the title of the content (article, blog post, video, whatever) and a link to it for readers to find out more.
 
Don't worry that you're sending people to other people's Web sites. The goal here is not to increase traffic to your site; it's to demonstrate your expertise as a source of high-quality material. That builds your reputation, and the traffic will follow later.
 
3. Add value with your comments.
 
Whenever you comment on something – whether it's a blog post, Facebook picture, or tweet – make sure you're adding value to the conversation. You can make purely personal comments from time to time (on Facebook, in particular), but aim to make most of your comments useful and educational.
 
4. Publish more to your blog.
 
Every blog post you write doesn't have to be a well-consider 500-word article. It's appropriate – and in fact, very useful – to publish shorter blog posts that comment on other people's material.
 
For example, you could link to a relevant news story, embed a YouTube video, embed a Slideshare presentation, or share an infographic somebody else has created. In each case, add a paragraph or two explaining why you're sharing this, so your networks understand how it's relevant for them.
 
5. Auto-post to your social media networks.
 
Connect your blog to Twitter, Facebook and LinkedIn, so that every blog post gets posted automatically to those networks as well. Ask your webmaster how to do this, or use the free Twitterfeed service.
 
Auto-posting is a slightly controversial topic, with some experts recommending you never do it, because it doesn't allow for free-flowing conversations. But remember, our aim is to focus on content, not conversations!
 
How much of this can you do?
 
Some of the ideas above might sound a bit daunting. But if you try putting them into practice, you'll find them easy and quick – especially because you no longer have to spend hours every day on social media conversations!
 
References:
"THE TOP WAYS TO REDUCE STRESS" — Keith Hillman
 
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September 3rd, 2012 by jalaja

Live Stress Free in the Glass House of Social Media

Ten years ago, the phrase "Facebook fired" wasn't in our vocabulary. Today a Google search for "fired for twitter post" brings up 158 million pages. Although you can delete photos and status updates, you can't un-ring the bell, as too many "soon-to-be ex-employees" have found the hard way. Using Social Media is like living in a glass house – people on the outside can see what you're doing on the inside. This doesn't have to be a stressful situation. Instead, it represents a huge opportunity to connect with your target audience if you go about it the right way.
 
Post strategically
 
The key to living in the glass house of Social Media without worry is to approach posting socially as a strategic activity. The purpose is to connect with your audience and build and develop the "know," "like," and "trust," factors that are crucial to converting prospects to clients and maintaining a long-term relationship. A strategic approach means developing a series of guiding principles that your posts and updates will be in alignment with.
 
Post in integrity
 
Nothing turns people off as fast as duplicity. People will forgive a lot of mistakes, but hypocrisy is a tough one for people to get past. There are lots of examples of people and businesses whose efforts have been hindered because the incongruity between their public face and their private face caught up with them. As Zig Ziglar once said "If you always tell the truth you don't need a long memory." If you only use Social Media to share pictures and post updates that are in alignment with your business and your personal "brand", you don't have to worry about living in a glass house.
 
For some, this really won't be much of an issue at all. For others, it will be. The key here is that if you think that this could be an issue for you, don't use Twitter, Facebook, etc., spontaneously. Instead, think about it before you post it. Sounds simple, but this simple approach, if followed, would have saved many public figures embarrassment and in some cases their livelihoods.
 
Mixing business and personal
 
Social Media marketing done right is not about being clinical or sterile in your updates. It is about achieving a balance between professional and personal that will attract your ideal audience and make them want to follow you and engage with you and then go on to do business with you. To achieve this balance steer clear of "TMI" or the sharing of too-much-information, usually personal in nature. Share the kind of things that will be interesting to your audience and supportive of your social marketing goals. Steer clear of anything that won't help you develop know-like-trust with your target audience.
 
References:
"SOCIAL STRESS SYMPTOMS" — Keith Hillman
"EMOTIONAL STRESS SYMPTOMS" — Keith Hillman
 
 
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August 3rd, 2012 by jalaja

3 Great Tips to Decrease Your Stress When Using Social Media Sites

Social media is a positive and fun way to get in touch with people. However, you can spend a lot of energy and time on non-productive activities, which will increase your stress levels and make these social media sites less appealing. There are ways to uses these sites effectively.
 
1) Time – On a social media site your very precious time can be consumed very easily by requesting friends, playing addicting applications, messaging and remessaging people. Then you start surfing the web, guilt feelings of wasted time increases your stress levels. Using a timer will help manage your time. Also, try planning your social media time very carefully, using moderation will aid in reducing the stress of wasted time. The awareness that you cannot take some of these applications very seriously is important; they are there as entertainment and should not cause you stress.
 
2) Define your reasons for using social media sites – These sites are used very effectively by people who want to keep in touch with family and friends. However, most recently businesses or entrepreneurs use these sites as well. Your personal reasons will dictate how involved you will become in these sites and how stressful you will feel. If you feel good about connecting with some one, learning or profiting from them, then your stress levels should be quite low.
 
3) Automation will do wonders for your time management – Spending lots of time at your computer typing messages and comments will make you feel very unproductive. There are many ways to automate your message entries so that you can schedule them for different times during the day and you can change the messages so that they can be repurposed. You can also connect several social media sites together to have one entry stream to many sites at once.
 
References:
"FACEBOOK STRESS" — Keith Hillman
"WHAT CAN STRESS CAUSE?" — Keith Hillman
 
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August 3rd, 2012 by jalaja

Why Google+ Matters and Where it Fits in Your Social Strategy

 

Google+ has over 90 million users. While some marketers consider Google+ small or inconsequential, marketers at the top of their game know that’s not the case. Google+ is one of the largest social networks on the planet. And with Google’s new “Search Plus” features, Google+ has truly become a force to reckon with.

Google+’s “Search Plus” feature essentially uses Google+’s data to help change how your search engine results are weighed. For example, if you’re in someone’s circle and you publish a piece of content, they’re more likely to see that piece of content ranked. If several of someone’s friends like a piece of content, that piece of content is more likely to rank higher.

What’s astounding about “Search Plus” is just how much weight is being placed on these ranking factors. A page that would otherwise never show up on the front page can beat out much more credible sources. As an SEO tool, Google+ now holds unprecedented power.

Now that Google+ is a significant player, how can you harmonize your Google+ efforts with your SEO, your Facebook and your Twitter strategies?

 

Start by Focusing on SEO Fundamentals

The best Google+ optimization in the world won’t make a difference if your website isn’t properly optimized. Google+ can get you a long way, but you still need to handle at least the basics first.

Start by carefully choosing what you’re targeting with your keywords. Use tools like the Google Keyword Tool to figure out the best keywords to target.

Optimize your title tags. This is by far the most important tag on your site. It tells Google what keywords you’re trying to rank for. It’s also your “headline” in the search engine listings.

Write a compelling meta description tag. This tag is what tells the search engines what to put below your title tag. It won’t help your rankings, but it’ll help you get clicks.

Tag all your alt tags in your images. This helps your images rank in Google Images, which in turn helps your rankings in organic Google. It also helps your Google SEO independently.

Develop a strong internal linking structure. Put copious links from your own content to other pages on your site.

Finally, make sure you link to your social media pages from your home page. This helps tell Google that these social media pages are legitimate. That they’re your official page.

 

Develop a Comprehensive Social Media Strategy

Assess both your own social media strategy and your competitors’. Look at:

  • Where are your social media pages ranking right now?
  • Where are your competitors’ social media pages ranking right now?
  • How many fans do they have?
  • How many Twitter followers do they have?
  • How many people do they have in their Google+ circles?
  • How many comments, likes and shares are they getting? What percentage of their followers actively engage with their posts?

This will help give you a sense for where your competitors stand in the social sphere right now. In addition to looking at your competitors, you should also spend a bit of time looking at your own in depth stats.

This will help pinpoint what’s working and what’s not working in your own social media strategy. Take a look at:

  • What kind of content gets the highest virality rating in your posts?
  • What kind of tweets get retweeted?
  • Who’s in your audience? Is it different than the audience of your primary site? Do they vary from Facebook to Twitter to Google+?

Once you have all this information at your fingertips, it’s time to reformulate your strategy. Figure out a purpose for each and every social media platform you’re engaged in.

For example, Facebook may be used for virality and for having two-way conversations with your fans. You can also use Facebook ads’ connection targeting to remind your Facebook fans of your offers.

Twitter on the other hand may be used to answer questions and to build a connection with your audience with quick and fun tips.

Google+ on the other hand should be used with an eye towards SEO. Google+ doesn’t have the same kind of audience that Twitter and Facebook have, but has enormous power in terms of ranking. Take advantage of this power.

 

Making the Most of All Networks

Learning to merge your Google+ strategy with your Facebook and Twitter strategy is essential for your long term success in the social sphere.

In order to do this, you need to know how each network is performing for you. You also need to know the strengths and weaknesses that each network offers you. Then you can effectively form your own unique and tailored social media strategy.

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May 11th, 2012 by admin

4 Powerful Tips for Using Social Listening for SEO

Social Listening For SEOSocial listening is the art and practice of regularly paying attention to social media. Using social listening, you can learn a lot about your audience, influence discussions and improve your search engine rankings.

 

Here are four ways you can use social listening to enhance SEO.

 

#1 – Learn the Slang

On websites, people tend to write in a very proper and formal tone while on Facebook, Twitter and other social media websites however, people tend to just write the first thing that comes to their heads. Learning the Slang

One great thing about the spontaneous nature of their messages is that people tend to use casual language rather than carefully considered language. That can really help you pick up slang that you can use in your own messages and your own copy. You can also incorporate this slang to help you pick up longtail search traffic.

For example, in the marketing industry, marketers call email submits “subs.” On websites, most authors will just call them “email submits.” However, on Twitter and Facebook you’ll find people using “subs” more than “email submits,” as it’s shorter and more catchy.

 

#2 – Observe and Predict Trends

Predecting TrendsTwitter and Facebook are great ways to predict a trend. If you notice that all of a sudden people are talking about one subject, you can jump on that bandwagon early.

It takes time for webmasters, websites and even bloggers to catch up. However, social media websites like Twitter and Facebook are more or less instantaneous.

This moment a coherent thought is formed within a community, it’ll be visible on Twitter and Facebook. People will make offhand comments, people will share resources and the idea will take off like wildfire.

Pretty soon, hundreds of web pages will pop up talking about whatever topic is hot right now. However, if you can get in on the game early by noticing it first through social media, you’ll have a big leg up. Get there early and you can become a major player in the conversation.

 

#3 – Use it to Inform Keyword Research Keyword Research

Social media can inform your keyword research. A lot of people tend to treat social and search as two completely different marketing mediums. In reality, they have a lot of overlap.

Use social media to inform your search marketing keywords. Look on Twitter for new trends, new products, new ideas, new competitors and check out how the search volume is going.

Google Trends can give you a good idea of whether a search term is going up or down. The Google Keyword Tool can give you a good idea of how much traffic the term gets today, though it isn’t useful for predicting future traffic.

If you only use traditional tools to do keyword research, you’ll always be playing catch-up. You’ll only be optimizing for terms that others have already beat you to. When you use social media as well however, you can get ahead of the curve and be one of the early players.

 

#4 – Optimize for Blended Search

There’s a lot of traffic to be had in blended search. Blended search refers to Google’s practice of placing videos, images and local results within the search results itself.

Trying to rank on Google for a main keyword term can be very tough. It could take months, even years of work.

However, if nobody is targeting the blended search results, you can often skip all that work and jump all the way to the top.

Pay as much attention to optimizing your videos, your local results and your images as you do to your website. Make sure you have the right keywords, make sure you have a great title, a great description and get backlinks to your videos and other media.

These are four ways social listening can help improve your SEO.

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April 12th, 2012 by admin