Video marketing is one of the hardest hitting, most powerful marketing tactics in today’s fast paced online world. Videos take a lot less effort to consume than reading text, they can be a lot more fun and they can spread like wildfire through the internet.

There are two main ways to use videos: To bring in moore traffic to your website, or to build relationships and credibility with existing vistors.
 

Using Video Marketing to Bring in New Traffic

Websites like YouTube, DailyMotion, MetaCafe and many more have millions and millions of visitors visiting them every day. A good video can easily get a few hundred thousand visitors; and a great video can even get several million.

In addition to the “going viral” effect, you can also bring in traffic to your website simply by creating videos that people in your industry want to share.

For example, if you’re in the weight loss industry and you did a top notch video on what scientists say about the top 5 diets in the world, it’ll probably get passed around. It’ll be “shared” on Facebook, “tweeted” on Twitter and reposted on message boards all over the world.

Videos spread, whether it’s through viral marketing or through individual shares.

Using Video to Improve Brands, Relationships and Sales

Another place where videos can come in handy is in communicating with your existing customers. Using a video allows you to convey a lot more than if you were just using text.

Videos where you’re actually on camera talking to the audience can do a lot to build trust. People now actually have a face they can put to the brand. They have someone they can relate to.

When it comes time to make a decision on which product to buy, they’re much more likely to buy from someone who they feel like they know than someone who they’ve only interacted with over text.

Even if you’re only using PowerPoint-style presentations, videos can be very powerful. It allows you to communicate in images, audio, sub-videos and more.

How to Create an Effective Video

The most important part of getting good video is to get good audio. If you produce a video where the image is a little fuzzy, it won’t kill the video. However, if the audio is fuzzy and people can’t hear what you’re saying, your whole video goes down the drain.

Invest in a good set of microphones. If you’re appearing on camera, consider investing in wireless mics.
Filming the video can be as easy as creating a PowerPoint presentation or using other presentation software to create the video while you do a voiceover. You can also have someone film you speaking from one or more angles.

The whole production can be done for under $500.

Editing can be done on high end software like Final Cut Pro or Adobe Premier by a professional editor, or using free software like iMovie or Windows Movie Maker. For simple videos, the quality difference won’t be big, though it’ll make a big difference for more complex projects.

Once you’ve filmed and edited the video, the final step is to launch your video with a kickoff. Send it off to your email list, as well as your Twitter feed and Facebook page. If you have a blog, post it on there as well.

Are you using videos in your business yet? If not, now might be a good time to look into it. Video marketing is an exciting way to both bring in new traffic, as well as to build a relationship with your existing fans.

Anyone can get lost in the world of SEO, it doesn’t matter how experienced you are, there are so many things that you might not know still. With so many sites dedicated to SEO, searching for relevant (and more importantly correct) information is like looking for a needle in a haystack. Of course, there is no dearth of information but they’re usually outdated myths or just a repetition of 1-2 articles.

I decided to compile a list of informative and useful SEO resources. I’m sharing it with you so that you need never go back to those days when you spent hours looking up a single piece of information. This list is going to give you each and every conceivable bit of information about everything from A-Z of SEO. The list includes free sites as well as professional sites that charge for information, tools or services.

To make things easier for you, I’ve listed them under the following headings: Basic Info, Video Tutorials, Forums, Blogs, Articles and News, Tools and Conferences.

So, instead of Googling and checking out random sites, you can now use this list for all your SEO needs!

FREE RESOURCES

Basic Info

1. SE Roundtable

You no longer have to hunt for interesting information and discussions, hopping from one site to another. SE Roundtable chooses reports on interesting threads from many SEM forums all across the web, in addition to providing a forum for its own members. The mission of the Search Engine Roundtable is to provide you with a single source to locate the best search engine marketing threads on the Internet. It also adds its own synopsis, giving you greater details on these threads.

We recommend:
•   On Page SEO VS. Off Page SEO: Which Trumps?
•   Are Competitors Stealing Your Links?

Video Tutorials

2. Google Webmaster
This is a collection of all videos in which Google’s most famous and visible anti-spam engineer Matt Cutts answers questions sent to him by people.  He discusses how to optimize your site and what you should avoid while optimizing.  Matt Cutts has released many Webmaster Help videos that are simple and clear to understand even for beginners. His videos are one of the most sought-after resources in the SEO world.

We recommend:
•   Is there such a thing as building too many links?
•   What is the best way to check your own site for keyword rankings?

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