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Sending the Right Social Signals on Your Website

Social Media SignalsAs the list of social media sites continues to grow each day, the suddenly emerging picture of your entire online presence as one giant portfolio that is all interconnected is becoming quite clear.  Unfortunately, many companies haven’t quite grasped this yet and are still viewing each outlet as a separate entity which exists entirely on its own.  But this is the Internet, a place for connecting, as social media marketing gurus keep reminding us, so it only makes sense that you’ll want your online outlets to all be connected.

 

And yet it baffles the mind how many companies neglect something this simple, especially when it’s such a quick and easy fix.  With most companies spending large sums on website design, it shows they understand that every facet of a website is so important because it represents the face of your company, from footer to header; every individual pixel counts.   Still, they fail to grasp that by simply placing social media buttons on your site, you can show potential clients that you’re far more than just a website; you’re a living, breathing entity that has connections all over the Internet and that you are socially advanced over your competition.

 

Getting Social With It

 

With many companies having Facebook, Google+, Twitter, YouTube and LinkedIn Groups, it’s a wonder why they don’t provide the links and make it simple for their leads to find them.  Creating these links not only increases the presence in the mind of your potential clients, but also actually boosts your online presence by creating those ever-important backlinks.

 

And because a lot of companies have different teams from the marketing department that head up each of these social outlets (which shouldn’t be the case as integration is key all around), chances are each of these separate outlets have different types of information on them.  Most likely you’ll have intriguing thoughts on Facebook posts which inspire interaction to get a better EdgeRanking and your Twitter feed will be abuzz with news…but why would you segregate all that great lead-building information from your customers, making it hard to find?

 

This is why you need to place social media buttons directly onto your website.  These social signals will give you instant credibility with consumers, showing them a multi-faceted side to your company and helping you to stand out in a sea of mediocrity.  It will also let users know that people like your product and that they are following and talking about your brand or message which is always a consumer confidence builder.

 

Ways to Implement Social Signals

 

There are a few ways you can go about this, so see which one fits your company’s website style as well as your client’s preferences the best.  Remember that you want to direct their attention to the social sites, but not distract from the overall message on your website; the client is already there, you don’t want to lead them away from the purchase, just to reinforce the conversion.

  • The Navigation Section:  Some companies like to place their social media buttons right in the
  • main navigation box so that customers see it right away.
  • A Specific Section:  Another way to go about this is to create a specific box, section or area that is at the header or footer of every page of the website.
  • The Sharing Tool:  You can also add a “Sharing Tool” box that lets users easily share your content on their own social outlets.  This can be stable or move with the scroll, though some users find that distracting.
  • Social Commenting Plug-In:  Many sites have a plug-in where users can comment directly on your website via their Facebook and Twitter accounts.  This is great for instant feedback and sharing as well as engaging with your audience.
  • Twitter Stream:  If your site has a fan base that uses Twitter, keeping a stream directly on your site is a great way for people to stay connected and attract visitors to join the conversation, knowing that their posts will load right onto your site.

 

Taking Precautions

 

Still, heed the above warning with any of these ideas for social media buttons on your website.  You want them to enrich the users’ visiting experience, not get in the way of your conversions or message.  They should be subtle, yet visible enhancers that increase your content’s chances of going viral.

 

Finally, don’t link to the social pages if you aren’t updating them; bad social buttons do more harm than no social buttons at all.

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October 3rd, 2012 by admin

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