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Keyword Rich Domains: Do They Still Matter?

Keyword rich domains

Keyword rich domain names have long been a source of debate in the SEO community. Just a few years ago, having the exact match keyword for a search term virtually guaranteed that you’d dominate the rankings. Keyword rich domains fetched incredibly high prices on the domain name market, because people knew they would easily translate into rankings and into money.

 

Then Google clamped down on keyword rich domains. Google (rightly) reasoned that just because someone was able to pick up the exact match domain for a search term did not necessarily mean that they were the best resource. Google devalued the way they looked at keyword rich domains and many of their rankings dropped.

 

Then more recently came the Panda and Penguin updates, both of which heavily clamped down on web spam. Because many of these keyword rich domains used spammy techniques or spammy content to get ranked, a huge number of them dropped right off the front page.

 

So do keyword rich domains still matter? Do they still give you an edge in the search engines, or have they completely lost their effectiveness? The answer is clear: They still matter. A lot.

 

Matt Cutts: “Diminished” But Still Carries Weight

 

Matt Cutts, Google’s head of web spam has already made a public statement about these keyword rich domains. Cutts’ statement basically said that they’ve diminished the power that keyword rich domains have in search engine rankings, but that they still carry some weight.

 

This makes a lot of sense. A lot of legitimate brands use exact match domains. Punishing these brands, which are extremely useful resources, would be counter productive to Google’s mission of trying to bring the best search results.

 

Exact match domains will most likely always carry some extra weight. In Google’s eyes, it’s just slightly diminished.

 

But Wait! There’s More …

 

But that’s not all there is to the story.

 

When people talk about the advantage of exact match domains, they think first of the algorithm edge that the domain has. But that’s not its only advantage.

 

Exact match domains also tend to get higher click through rates. There are two reasons for this.

 

First, people associate exact match domains with trust. If you typed in “eliminate back pain” and saw “eliminatebackpain.com”, there’s a very good chance you’d click on it. It’s not because you recognize a brand, but because your brain automatically assumes the exact match domain is credible.

 

Second, the exact match domain will be bolded in its entirety when someone conducts a search. This makes the listing more eye catching and gets more clickthroughs.

 

Though nobody can tell exactly how much of Google’s ranking algorithm depends on CTR, there’s little debate that it does play a significant role. In other words, if you have an exact match domain, you’re going to get more clicks because of a high CTR. That high CTR can then lead you to higher rankings, which will generate more clicks for you still.

 

This is why the exact match domain and the keyword rich domain are never going to fully die down. Yes, there’s an algorithmic advantage – But there’s also a psychological advantage.

 

“But My Traffic Dropped After Panda / Penguin”

 

What if you were one of the many thousands of webmasters who saw their site drop off the front page after the Panda or Penguin update? Why did this happen to you and what can you do about it?

 

Most likely the reason your ranking dropped wasn’t because of your domain. Instead, you got dropped because you had too many unnatural links coming in or your website appeared to be using the main keyword too many times.

 

The latter is a common problem with exact match domains. Since your domain is the keyword, you’re going to end up saying your keyword a lot of times in your text. That could look unnatural to Google.

 

The answer to this problem is to re-do your linking strategy from scratch. Get more authentic, natural links and re-do the text on your site so it doesn’t look like you’re keyword stuffing. Then either wait for your rankings to improve, or submit a reconsideration request.

 

Keyword rich domains used to be the end all be all in SEO. Today, they’re not as powerful, but they still hold a lot of influence. The power of keyword rich domains has not gone away and likely never will.

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August 10th, 2012 by admin

Live Stress Free in the Glass House of Social Media

Ten years ago, the phrase "Facebook fired" wasn't in our vocabulary. Today a Google search for "fired for twitter post" brings up 158 million pages. Although you can delete photos and status updates, you can't un-ring the bell, as too many "soon-to-be ex-employees" have found the hard way. Using Social Media is like living in a glass house – people on the outside can see what you're doing on the inside. This doesn't have to be a stressful situation. Instead, it represents a huge opportunity to connect with your target audience if you go about it the right way.
 
Post strategically
 
The key to living in the glass house of Social Media without worry is to approach posting socially as a strategic activity. The purpose is to connect with your audience and build and develop the "know," "like," and "trust," factors that are crucial to converting prospects to clients and maintaining a long-term relationship. A strategic approach means developing a series of guiding principles that your posts and updates will be in alignment with.
 
Post in integrity
 
Nothing turns people off as fast as duplicity. People will forgive a lot of mistakes, but hypocrisy is a tough one for people to get past. There are lots of examples of people and businesses whose efforts have been hindered because the incongruity between their public face and their private face caught up with them. As Zig Ziglar once said "If you always tell the truth you don't need a long memory." If you only use Social Media to share pictures and post updates that are in alignment with your business and your personal "brand", you don't have to worry about living in a glass house.
 
For some, this really won't be much of an issue at all. For others, it will be. The key here is that if you think that this could be an issue for you, don't use Twitter, Facebook, etc., spontaneously. Instead, think about it before you post it. Sounds simple, but this simple approach, if followed, would have saved many public figures embarrassment and in some cases their livelihoods.
 
Mixing business and personal
 
Social Media marketing done right is not about being clinical or sterile in your updates. It is about achieving a balance between professional and personal that will attract your ideal audience and make them want to follow you and engage with you and then go on to do business with you. To achieve this balance steer clear of "TMI" or the sharing of too-much-information, usually personal in nature. Share the kind of things that will be interesting to your audience and supportive of your social marketing goals. Steer clear of anything that won't help you develop know-like-trust with your target audience.
 
References:
"SOCIAL STRESS SYMPTOMS" — Keith Hillman
"EMOTIONAL STRESS SYMPTOMS" — Keith Hillman
 
 
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August 3rd, 2012 by jalaja

3 Great Tips to Decrease Your Stress When Using Social Media Sites

Social media is a positive and fun way to get in touch with people. However, you can spend a lot of energy and time on non-productive activities, which will increase your stress levels and make these social media sites less appealing. There are ways to uses these sites effectively.
 
1) Time – On a social media site your very precious time can be consumed very easily by requesting friends, playing addicting applications, messaging and remessaging people. Then you start surfing the web, guilt feelings of wasted time increases your stress levels. Using a timer will help manage your time. Also, try planning your social media time very carefully, using moderation will aid in reducing the stress of wasted time. The awareness that you cannot take some of these applications very seriously is important; they are there as entertainment and should not cause you stress.
 
2) Define your reasons for using social media sites – These sites are used very effectively by people who want to keep in touch with family and friends. However, most recently businesses or entrepreneurs use these sites as well. Your personal reasons will dictate how involved you will become in these sites and how stressful you will feel. If you feel good about connecting with some one, learning or profiting from them, then your stress levels should be quite low.
 
3) Automation will do wonders for your time management – Spending lots of time at your computer typing messages and comments will make you feel very unproductive. There are many ways to automate your message entries so that you can schedule them for different times during the day and you can change the messages so that they can be repurposed. You can also connect several social media sites together to have one entry stream to many sites at once.
 
References:
"FACEBOOK STRESS" — Keith Hillman
"WHAT CAN STRESS CAUSE?" — Keith Hillman
 
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August 3rd, 2012 by jalaja

Get The Pro’s Tips To Writing Good Content

Tips For Good ContentWith so much emphasis now being placed on good content and quality content by search engines, it’s become a catch phrase you see repeatedly across articles and blogs. “Be sure you write good content!  The key is quality content.”  Well, that’s all fine and dandy (and true, by the way), but just what is good content?  Is there some magical formula that automatically makes content have quality like there is with keyword density?

 

Unfortunately, not really.  Good content is just what it sounds like: the most beneficial, quality-driven material that there can possibly be; something that is extremely helpful to the reader and not filled in any way, shape or form with fluff.  So, if there’s no formula, how do you go about writing quality content?  That’s pretty simple and luckily, you’re in right smack in the middle of a quality content article that is going to show you!

 

What Is Good Content?

 

Put quite simply, quality content is a few things all at once, and can be achieved by something I like to call “dipping your pen into the ‘Wells’ of good content”:

 

  • Well-organized and researched material that is displayed in a concise, easy-to-read manner
  • Well-written content that is both engaging and free of spelling and/or grammatical errors
  • Well-documented material that doesn’t make any outstanding or bogus claims without verifying their sources
  • Well-intentioned content, meaning it is aimed at helping the reader find out information they are seeking, not selling them a product.

 

As you can see, there actually is a type of formula you can follow, but it is much more like the formula for writing a good research paper than the formula for making rocket fuel: while just as complex, it isn’t as static. 

 

Quality content means that you have to write individually unique articles, blogs, posts or whatever it is you’re looking to write.  The goal is the same: you want your writing to be found by search engines so it can funnel traffic onto your site.

 

So, how can we make sure that we have quality content? 

 

Tips to Writing Quality Content on Your Website

 

Regardless of what form or medium you are writing for, the keys to writing good content are the same.  Follow these tips and double check them against your ‘Well’ of good content above and you are guaranteed to go right each and every time:

 

  • Be Original: A lot of content writers think its okay to just Google their keywords and rewrite the top articles.  While this may give you a form of good content, it won’t be quality content for a few reasons.  First, the wording will be awkward as you attempt to mix up sentences to avoid plagiarism.  Second, the content won’t be original meaning the Google algorithms will rank your page lower for adding nothing to the table.
  • Do Your Research:  As paradoxical as it is to have this right under the previous tip, it is true that you need to do your research, especially if you don’t know a lot about your topic.  A good method of getting the perfect mix of research and originality into your content is to write up everything you know about the subject, then go and find facts to back up your content.  Chances are you’ll find new information in the process.  When you integrate the two in your website, originality and outside perspective, you’ll find quality content is an automatic.
  • Don’t Hard Sell:  People are bombarded everyday with sales pitches; they don’t need it when they are looking for information online.  Write your content and then at the very end, place a call-to-action.  If you have quality content, the reader will be sure to click on whatever it is you want them to click on.
  • Use LSI Keywords:  Not only is this a great way to get ranked higher, but it also makes your article more interesting if you don’t keep repeating the same words over and over again.

 

More on Quality Content

 

Hopefully, you’re beginning to see exactly what constitutes good content.  You’ll be amazed with how much more traffic you pull into your site with just these few simple tips.

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August 1st, 2012 by admin