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4 Powerful Tips for Using Social Listening for SEO

Social Listening For SEOSocial listening is the art and practice of regularly paying attention to social media. Using social listening, you can learn a lot about your audience, influence discussions and improve your search engine rankings.

 

Here are four ways you can use social listening to enhance SEO.

 

#1 – Learn the Slang

On websites, people tend to write in a very proper and formal tone while on Facebook, Twitter and other social media websites however, people tend to just write the first thing that comes to their heads. Learning the Slang

One great thing about the spontaneous nature of their messages is that people tend to use casual language rather than carefully considered language. That can really help you pick up slang that you can use in your own messages and your own copy. You can also incorporate this slang to help you pick up longtail search traffic.

For example, in the marketing industry, marketers call email submits “subs.” On websites, most authors will just call them “email submits.” However, on Twitter and Facebook you’ll find people using “subs” more than “email submits,” as it’s shorter and more catchy.

 

#2 – Observe and Predict Trends

Predecting TrendsTwitter and Facebook are great ways to predict a trend. If you notice that all of a sudden people are talking about one subject, you can jump on that bandwagon early.

It takes time for webmasters, websites and even bloggers to catch up. However, social media websites like Twitter and Facebook are more or less instantaneous.

This moment a coherent thought is formed within a community, it’ll be visible on Twitter and Facebook. People will make offhand comments, people will share resources and the idea will take off like wildfire.

Pretty soon, hundreds of web pages will pop up talking about whatever topic is hot right now. However, if you can get in on the game early by noticing it first through social media, you’ll have a big leg up. Get there early and you can become a major player in the conversation.

 

#3 – Use it to Inform Keyword Research Keyword Research

Social media can inform your keyword research. A lot of people tend to treat social and search as two completely different marketing mediums. In reality, they have a lot of overlap.

Use social media to inform your search marketing keywords. Look on Twitter for new trends, new products, new ideas, new competitors and check out how the search volume is going.

Google Trends can give you a good idea of whether a search term is going up or down. The Google Keyword Tool can give you a good idea of how much traffic the term gets today, though it isn’t useful for predicting future traffic.

If you only use traditional tools to do keyword research, you’ll always be playing catch-up. You’ll only be optimizing for terms that others have already beat you to. When you use social media as well however, you can get ahead of the curve and be one of the early players.

 

#4 – Optimize for Blended Search

There’s a lot of traffic to be had in blended search. Blended search refers to Google’s practice of placing videos, images and local results within the search results itself.

Trying to rank on Google for a main keyword term can be very tough. It could take months, even years of work.

However, if nobody is targeting the blended search results, you can often skip all that work and jump all the way to the top.

Pay as much attention to optimizing your videos, your local results and your images as you do to your website. Make sure you have the right keywords, make sure you have a great title, a great description and get backlinks to your videos and other media.

These are four ways social listening can help improve your SEO.

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April 12th, 2012 by admin

Have You Planned What Happens to Your Site When You Die?

Your websiteOne seldom discussed aspect of running a successful blog is what happens to your blog if you pass away. Everyone passes away at some point. It could be today, it could be next year or it could be 20 years from now. You never know when it’ll happen. That’s why it makes sense to plan for it today.

Your blog is an asset, just like any other asset. If you had a stock portfolio or a couple pieces of cash producing real estate, you’d probably put some attention into making sure what happens to those investments after you pass away, right? If you have people you care about, that’s the only way you can ensure that the work you did when you were alive will still care for them after you pass. A blog is no different.

Will Your Blog Continue to Run?

One of the biggest questions to ask is: Will your blog continue to run even after you pass?

Generally, this only works if you have a blog that’s rather independent of you. In other words, it can’t be “Joe’s Personal Blog.” However, if you have a blog that’s run by multiple authors and is run more like a business and less like a personal website, then there’s a good chance you can keep it running.

As long as the blog produces enough revenue to keep paying writers, the blog can keep running even when you aren’t there. All it needs is an operator who understands the intricacies of the business.

This operator could be your business partner. It could be a manager you hired, or a senior employee that can be promoted to managerial status after you pass. It could also be an heir or family member who knew the business well.

The Liquidation Option Liquidation

Another option is to sell the website. If you have a blog that’s earning $5,000 a month, $60,000 a year, your heirs might be able to fetch as much as $120,000 to $200,000 for it. A lot of people don’t think of blogs as assets. In reality, that’s exactly what they are.

Selling a blog should be handled by someone who knows what they’re doing. First, you need to find a buyer. A buyer could be another website owner, it could be a larger corporation, it could be a competitor or it could be an investor. You need to handle the transaction using an escrow service that guarantees safety for both sides.

It’s slightly less complex than buying or selling a brick and mortar business, but not by much.

How to Direct the Switch

What you want to happen with your blog should absolutely be written in your will. Otherwise, how will people know?

The agreements about what should happen if you die should also be written into the operating agreement of your corporation, if you have partners. This is a separate discussion from who gets your shares in the company. Essentially, your business partners should know what rights and responsibilities they have if you pass away.

Use a service called “Dead Man’s Switch” online to help manage the transitions of sensitive passwords. This service allows you to store passwords and other valuable information and only give it to people upon passing away. It knows you’ve passed away if you stop replying to emails.

 

Dead Man's Switch

 

Will Your Blog’s Value Plummet When You Die?

Blog Value DownOne big concern of passing a blog to heirs is that the blog’s value will drastically decline upon your passing. This is one of the big disadvantages of running your blog as a personal site.

If you’re worried about passing away without leaving anything to your family, now’s the time to start thinking about automation and about turning your blog into more of a real business.

Start hiring other writers. Start inviting guest authors. Disconnect the blog from your name. While this can be painful at first, it’s necessary if you want to create a real asset. Best of all, often time’s this shift will actually increase your revenues while giving you more time to live and enjoy your life.

What do you want to happen to your blog when you pass away? Should it keep running, or should it be sold? Who has authority – Your former partners or your family members? Discuss and plan for all of these questions today.

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April 2nd, 2012 by admin