Search engine optimization can be a big juggling act. There are many things you need to keep in mind. Drop just one ball and your rankings could tumble – Or never appear in the first place.
These are ten of the most important elements to a well optimized page. Get these ten things right and your chances of ranking well are exponentially higher.
Your title tag is the most important tag on your entire website. Google uses it to determine your primary keywords. It’s also the “headline” in your listing in Google, which users use to determine whether or not to click.
Have an attention catching title tag that also contains your main keyword. Make sure you optimize the title tag so that it is different on each page.
Your H1 and H2 tags carry more weight in Google’s eyes than any other text on the page. Make sure your keyword is in your H1 tags and that related keywords or LSI words are sprinkled throughout the H2 tags on your site.
The Page URL
Your page’s URL should have your main keywords in it. It should also be short and should tell people something about the page. For example, “/posted=39048” is not a good URL. On the other hand, “how-to-build-quality-backlinks” is.
Your description tag contains the text that appears below the title tag in your search engine listing. Again, people use this information to decide whether or not to click on your site. This tag won’t actually improve your rankings, but can help improve the number of people who click on your site once they see your listing in the search engines.
Facebook and Twitter
Social media metrics are playing an increasingly large role in SEO. Google takes many factors into consideration. They consider how many fans you have on your page. They consider who shares your content, as well as the authority of the people sharing your content. A share from Bill Gates is weighed much more heavily than the average person.
They can also “read” the content of social media posts about you. If people are complaining about your product rather than praising it, search engines can read that to a certain degree.
If you don’t already have Facebook and Twitter setup, now is the time to do it. It’s not just for social media traffic, it’s also for SEO.
Highly Targeted Web Content
The quality of your website’s content is becoming a larger and larger factor. While Google bots still can’t “read” a website and independently determine the page’s quality as a human could, they do come close.
The Google Panda update utilizes artificial intelligence as well as hundreds of different metrics, including ads to content ratio, overall design, many linguistic patterns and so on to determine the quality level of your site and content.
Nobody knows what all these metrics are. Instead of trying to game the system, it’s best to focus on providing high quality content that people want to link to.
Google loves multi-media. If you’re not using images, videos and audio in your website, you’re probably missing out on a large amount of ranking power.
User Generated Content
Having a lot of content generated by your users is one easy way to take the pressure to create content off your shoulders, while giving Google all the more reason to place you higher in the search engines.
If you have a blog, try to cultivate active discussion. If you have a normal website, try to make one section of your site a wiki. If you have a high traffic website, try creating a forum. Try to create as much crawlable user generated content as possible.
Embedded RSS Feeds & News Content
Google loves to see websites that are updated regularly. One easy way to add a constant cycle to your website is to embed an RSS feed.
Keep in mind that this RSS feed should consist of only a small portion of your website. Google doesn’t like sites that use “automated content,” meaning using only feeds to fill a site. Instead, Google likes high quality content sites that supplement their content with feeds from other people’s content.
Diverse Internal Linking Structure
Try to have an internal linking structure that makes it easy for users to navigate from relevant page to relevant page. By linking to relevant pieces of content, you also make it easier for Google to do its job.
There are two main schools of thought in internal linking: Silo structure or flat structure.
A silo structure means separating your site into different keyword categories and interlinking sites only within those categories. This keeps the link juice separated, almost like mini-sites in your website.
The flat structure setup means linking to relevant content across your entire website.
There isn’t a set consensus on which method is better. The key is simply to make sure that you are linking to other relevant pieces of content across your website.Read More ...