Just writing your blog posts is not enough. It’s a common saying among journalists and bloggers alike that Content is King.” While this is true, just having great content isn’t enough. You also need great marketing to get that content in front of customers.
At a certain point, the quality of your content matters more than your marketing. However, in order to get to that point, you need to first have a very solid reader base. A solid enough reader base that a truly spectacular piece of content can go viral.
In order to do that, you need thousands of readers. To get that kind of following, you need to promote your blog posts.
Here’s how to do it.
Promote Each of Your Posts Individually
One big mistake marketers often make is promoting just the home page of a blog, rather than promoting their sub-pages. What they fail to realize is that Google ranks web pages rather than web sites.
If you want your pages to rank in Google, you need to work on getting each and every one of those pages to rank, rather than your website as a whole.
Develop a Per-Post Marketing Strategy
Try to come up with a marketing strategy that you can execute every time you make a new post.
For example, let’s say you have a posting schedule of 2 posts a week, once on Monday and once on Thursday.
In addition to writing and posting the content, add promoting the content to your schedule. You should have an exact sequence of promotion tactics you follow through on each and every time you post a new piece of content.
Ways of Promoting Blog Posts
Once you’ve written a piece of high quality content, how can you promote it? There are several ways.
One of the easiest ways is to use article marketing. Article marketing involves posting articles on other sites like Squidoo, HubPages or EzineArticles and having a link in the article pointing back to your site. If you publish a few articles with backlinks to your content every time you publish a blog post, you’ll soon have hundreds of links coming into your site.
Another way of promoting your blog posts is to use fairly established systems of back linking, such as directory submissions or social media profile links. You can often get some pretty decent PR links back to your site using these methods.
You can also pay to get backlinks to your site. This is viewed with a little bit of apprehension by some bloggers as Google frowns upon the practice; but it can also be a very fast and easy way to get backlinks.
You can use social media and social bookmarking to get backlinks. Posting your new content on StumbleUpon, Reddit or Digg can be a great way to get new audience participation. If you have a small following already, you can just post the new content to your Facebook and/or Twitter to get people to link to you.
You can write a guest post that links to your new article. Contact other bloggers and see if they’d be interested in having you write a piece of content in exchange for a link.
Also, you might want to consider commenting on other blogs where they have posted similar content to your topic. Such comments on popular blogs can lead to a substantial amount of traffic, if done well.
These are all different ways you can promote your blog post. The most important thing isn’t necessarily how your promote your content, but that you have a solid and consistent plan to do it.
It’s true that it’s important to have high quality content. However, in addition to quality content, you need a quality marketing plan. Create the plan first, then you can focus on writing top notch content.Read More ...