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eBook 101: The Writing, Launching and Selling Process

Getting an information eBook off the ground is one of the best ways to start earning online revenue. The process of writing, launching and making money with an eBook involves a lot more than most people realize.

Launching an eBook is much like launching any other product. You first need to do extensive market research to make sure you’re creating a product that people want to buy. Then you need to spend a lot of time creating a good product, so that people who buy it will buy again in the future. Finally, you need to market the product well so that your target audience knows about its existence.

Here’s how to write, launch and sell your informational eBook.

Before You Write a Single Word

Before you write a single word, you need to do your market research.

Doing your market research involves figuring out exactly who your target audience is. Once you know your audience, you then need to figure out what they want.

Your audience should be a very specific group of people. For example, if you’re selling a weight loss product, “women” is far, far too generic. Instead, you might want to go for something like women in their 30’s who are about 40 pounds overweight. You might even want to go more specific than that: Housewives in their 30’s, 40 pounds overweight.

This gives you a very specific market to cater to. It allows you to market to your highest ROI market segment.

Once you know who you’re talking to, the next step is to figure out what they want. There are a few ways to do this.

You can do your research online. Find message boards, chat rooms and website dedicated to your market segment. Look for repeat questions and pain points that seem to come up often.

Also read magazines that cater to your market. What kind of hot buttons do they continually push?

Once you’ve figured out what your market really wants, you can then write an eBook around that topic and know you have a fairly good chance of hitting it out of the park.

Writing the eBook

Creating an eBook is quite a mission. An eBook is typically at least 20,000 words, often a lot more. That means a lot of time in front of the computer.

At times you may question whether or not you’re really committed. At times you might wonder if the eBook will sell, and whether you’re just putting all this effort into something that might just go down the drain.

Staying motivated is a big part of success when it comes to writing an eBook.

Perhaps the best way to write an eBook is to set a daily goal. Instead of trying to write it all at once, just set a goal for yourself. That goal might be 500 words a day, it might be 1,000 words a day. It might be one page a day or three pages a day. Whatever the case may be, just set a daily goal and try to stick to that goal.

At 3 pages a day, in 30 days you’ll have a 90 page eBook. It might not seem like much progress at first, but it very quickly snowballs.

Launching & Selling Your eBook

If you already have an audience, start by launching your book there. Announce your new eBook to your blog, your email list, your Facebook friends and your Twitter followers.

If you don’t already have an email list, the going gets a little bit harder. First, start by seeing if you can find other people who have an audience to promote your book. If you’ve been in the industry for a while, chances are you know some other people who might have some influence.

You can also try paid marketing. Using tools like Google AdWords, Microsoft AdCenter or Facebook Ads can be a powerful way to make an impact.

Finally, try SEO. Create an informative website about your subject and create top notch content about that topic. This method takes more time, but can generate consistent traffic.

Getting an eBook off the ground takes dedication. Once it’s off the ground however, it can generate a lot of revenue for years to come.

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December 16th, 2011 by admin
Posted in General

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