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How to Guest Post to Promote Your Blog

One of the oldest yet most successful ways to promote a blog is through guest posting. Guest Post to promote your blog

Guest posting allows you to get in front of an existing blog’s audience. Unlike just a standard backlink you actually get an entire page to demonstrate that you know your topic.

How do you guest post on someone else’s blog? Let’s take a look.

Finding and Selecting Blogs to Approach

The first step is to find blogs that you’d like to guest post on and approach them about doing the post.

There are two main ways you can do this. First, through getting to know all the relevant blogs in your sphere. Use, Google, Technorati and blogrolls to find relevant blogs and figure out which ones you’d like to appear on.

Alternatively, you can use MyBlogGuest.com’s forums to find blog owners who are actively looking for guest bloggers.

Once you’ve chosen a blog to approach, how do you pitch the blog post?

Making the Pitch

There are two different trains of thought when it comes to pitching posts: Either email the website owner first with a list of potential topics; or just write an entire guest blog and email it to them.

If you’re emailing them a list of potential topics, make sure you include a brief bio and a link to your blog so they can learn more about you. Make it short, or you risk your email not being read.

Make sure each topic suggestion is compelling and targeted specifically towards their audience.

If you’re sending an entire written article already, just send a brief intro in your email. Your whole email should be no more than two or three short paragraphs long. Let your article speak for itself.

How to Write a Successful Post

There are a few things to keep in mind when it comes to writing posts that other people’s audience will love.

First of all, spend some time on their site and get to know their audience. Know what kinds of topics they like and what writing styles they respond to. Write your guest post so that their audience feels like you’re talking directly to them.

Make sure your blog post answers a burning question in their mind or answers a popular question. If you can take a unique angle to something that’s been discussed in the past, so much the better.

Spend as much time on a guest blog post as you would on a post that goes on your own website.

After The Post Goes Live

A lot of the work in guest posting actually comes after the post has actually been published.

The first thing you want to do is help promote the post. Use Twitter, Facebook and your own email list to promote the post.

Why? Because if the post is successful, you’ll have a very good chance of having another chance to guest blog in the future. Also, if more people see your post, that’s more people who’re going to end up learning about you and seeing your content in action.

Also, having many successful blog posts on different sites will help build your reputation among the blogerati, further increasing your chances of getting more guest blogging gigs in the future.

Another thing you should do after the post is live is check the comments section religiously.

Remember: The people who read and post in the comment section are the site’s most loyal and active readers. If you win these readers over, they’re likely going to turn into active fans of your site as well.

Make sure to respond to every single comment that was posted in response to your article.

 

That’s the long and short of how to succeed in using guest blogging to promote your blog. Guest blogging can be an incredibly powerful way to get in front of audiences of people who may end up loving your content. It’s not the easiest link building method on the planet, but it’s very, very effective.

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December 6th, 2011 by zeeshan

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