Teaching someone to build links can be quite challenging. Not only do they need to learn a lot of technical skills, but they also have to have the tenacity to follow through with potential leads. They need to also be able to convince people to build the actual link.
If you’ve been working in the internet industry for some time, it can be easy to underestimate how much specialized knowledge you actually have. Before teaching someone how to build links, you’ll often have to go over a lot of things that you consider basic.
All that said, here’s how to take a brand new link builder and turn them into a pro.
The first step to teaching someone link building is to teach them the fundamentals.
What is a high quality link? What is PageRank? What is anchor text? What is the difference between an in-body link and a footer link, the difference between a no follow link and a do follow link?
The best way to teach them the basics of link building is to expose them to concepts gradually. Don’t just dump a 200 page eBook on them or send them to read 50 articles. Instead, teach them one concept a day or have them read one article a day while they’re learning the rest of what they need to know.
Software and Procedure
Next teach them about all the software they’ll need to know how to use, the basic procedure and linkbuilding techniques that you plan on employing.
Have them watch you do it several times before asking them to do it for themselves. A few of the most important things to cover include:
- Data gathering tools. Tools to check PageRank, tools to check traffic, tools to check nofollow status of backlinks and so forth. Make sure they know how to use the tools and have the tools installed on their own computers.
- Status of current projects. What kind of links are you targeting right now? What are the bottlenecks and what are the next steps? What was the mentality or philosophy that went into cultivating these links?
- Linkbuilding tools. Make sure they know how to use any tools necessary in the actual link building process. The exact tools depend on your methodology, but can include social media submitters, backlink checkers, content spinners, etc.
- How to find and make contact with websites. Walk them through the process and make sure they understand what it’s like before trying it themselves.
Teaching Them the Sales Sequence
The first 30 days on the job will usually give you enough information about the candidate that you’ll be able to tell whether or not they’ll succeed in the long run.
Though technical skills can be taught to a lot of people, the most important skill when it comes to linkbuilding is sales. The ultimate question is: Can this trainee convince other people to link to your website?
Within about 30 days, you should be able to find out.
Teaching your candidate the sales sequence depends should be part theory part practice. In the beginning, you’ll want to hold their hand through the process. Once they know what the process looks like, you’ve got to let them go to see whether they sink or swim.
The most important aspects to cover in the sales sequence include: 1) Finding potential sites to get links from, 2) Researching those sites, 3) Making the initial contact and 4) Closing the deal.
Throughout the whole process your trainee needs to be keeping great notes. If they hit a block in the road, it might make sense to have another team member take over the correspondence. If that happens, they need to know exactly how to pick up where the first person left off.
Do several links together in the beginning to make sure they understand everything from front to back. Then give them a few assignments and have them report back. Finally, once they’re up and running, create a set of metrics that you want to track and let them do their job, using you as a resource if they have any questions.Read More ...