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Top 10 Tips for Creating a Good Landing Page

Your landing page is more important than any other page on your website. Why? Because if you don’t sell someone on giving you their email, purchasing your introductory product or learning more about your services, then the rest of your sales funnel will be completely wasted.

A great landing page will instantly grab a reader’s attention and get them interested in what you’re offering.

The following infographic sums up all the points discussed below and mastering these will help you craft an absolutely phenomenal landing page with off-the-roof conversions.

 

Tip #1 – The “Reader Callout” Headline

Your headline needs get your readers to feel like you’re talking to them directly. They should feel pulled towards the screen. They should instantly get the sense that their life can improve if they read your page and learned a bit more about what you’re offering.

Spend as much time as necessary on your headline. Most top copywriters write 50+ headlines and choose the best one, rather than just writing one headline.

Tip #2 – Play Up the Problem

Describe the problem and try to turn up the dial on the pain. If you can get the reader in the emotional state of being angry, frustrated or fed up with their current situation, you have a much better chance of getting them to take action to change it.

Tip #3 – Use the “You Perspective”

Write your copy from the perspective of your user’s benefits, rather than what makes your product or service great. For example, it’s much better to say “By using X, you’ll get A, B, and C benefit, solving your Z issue” than to say “Product X has E, F, G features.”

Tip #4 – Use Proof Elements

Why should someone believe the claims you’re making? Can you actually prove that you can deliver on the promises you made? Proof elements include before and after photos, celebrity endorsements, testimonials, video and audio proof and so on. The more the better.

Tip #5 – Reduce the Action Commitment

Try to make the first action you ask someone to take as easy as possible. For example, it’s much easier to just fill out a name and email than it is to fill out name, email, phone number and address.

You might get 20% of your readers to fill out the former and only 2% to fill out the latter. Make the first commitment as light as possible.

Tip #6 – Remove the Navigation

Don’t have navigation on your landing page. That directs the reader’s eyes to only the copy and the call to action that you want them to take. Pages with no navigation usually have significantly higher conversion rates than pages with navigation.

Tip #7 – Professional Design

Having good design isn’t essential for a landing page, but having unprofessional looking design will kill your landing page. If a page looks like it was built in 1995, your users aren’t going to feel comfortable typing in their credit card or even their email address.

Tip #8 – One Clear Call to Action

Don’t try to get people to take more than one action at a time. Your landing page should have just one thing you want your users to do, no more. Choices tend to reduce conversions.

Tip #9 – Use an Attention Catching Image

A before after image, an image of a celebrity using your product, or even an image of an attractive woman can often increase conversions.

The image must be relevant to your product and it should be attention catching. If it does these two things, it’s worth testing it to see how it affects your response rate.

Tip #10 – Split Test

To build a great landing page, you’ll need to test several different versions to see which converts the best. Often time’s a small change to a landing page can result in huge differences. The only way to really figure out what’s best for your landing page is to test, test, test.

 

 

Social Bookmarking Submission Service
November 21st, 2011 by zeeshan

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