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Benefits of Video Marketing

Benefits of Video MarketingVideo marketing is one of the hardest hitting, most powerful marketing tactics in today’s fast paced online world. Videos take a lot less effort to consume than reading text, they can be a lot more fun and they can spread like wildfire through the internet.

There are two main ways to use videos: To bring in moore traffic to your website, or to build relationships and credibility with existing vistors.
 

Using Video Marketing to Bring in New TrafficGet More Traffic with Video Marketing

Websites like YouTube, DailyMotion, MetaCafe and many more have millions and millions of visitors visiting them every day. A good video can easily get a few hundred thousand visitors; and a great video can even get several million.

In addition to the “going viral” effect, you can also bring in traffic to your website simply by creating videos that people in your industry want to share.

For example, if you’re in the weight loss industry and you did a top notch video on what scientists say about the top 5 diets in the world, it’ll probably get passed around. It’ll be “shared” on Facebook, “tweeted” on Twitter and reposted on message boards all over the world.

Videos spread, whether it’s through viral marketing or through individual shares.

Using Video to Improve Brands, Relationships and Sales

Use Videos to improve relationships and salesAnother place where videos can come in handy is in communicating with your existing customers. Using a video allows you to convey a lot more than if you were just using text.

Videos where you’re actually on camera talking to the audience can do a lot to build trust. People now actually have a face they can put to the brand. They have someone they can relate to.

When it comes time to make a decision on which product to buy, they’re much more likely to buy from someone who they feel like they know than someone who they’ve only interacted with over text.

Even if you’re only using PowerPoint-style presentations, videos can be very powerful. It allows you to communicate in images, audio, sub-videos and more.

How to Create an Effective Video

The most importCreating an Effective Videoant part of getting good video is to get good audio. If you produce a video where the image is a little fuzzy, it won’t kill the video. However, if the audio is fuzzy and people can’t hear what you’re saying, your whole video goes down the drain.

Invest in a good set of microphones. If you’re appearing on camera, consider investing in wireless mics.
Filming the video can be as easy as creating a PowerPoint presentation or using other presentation software to create the video while you do a voiceover. You can also have someone film you speaking from one or more angles.

The whole production can be done for under $500.

Editing can be done on high end software like Final Cut Pro or Adobe Premier by a professional editor, or using free software like iMovie or Windows Movie Maker. For simple videos, the quality difference won’t be big, though it’ll make a big difference for more complex projects.

Once you’ve filmed and edited the video, the final step is to launch your video with a kickoff. Send it off to your email list, as well as your Twitter feed and Facebook page. If you have a blog, post it on there as well.

Are you using videos in your business yet? If not, now might be a good time to look into it. Video marketing is an exciting way to both bring in new traffic, as well as to build a relationship with your existing fans.

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November 18th, 2011 by zeeshan

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