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7 Practical & Easy to Execute Tips on Link Building

For many people, linkbuilding is the most difficult part of SEO. It seems like a mysterious puzzle that’s Link-Buildingincredibly difficult to crack. But once you really get down to it, getting backlinks is just a matter of finding the right strategies for your business.

Here are seven practical & easy to execute methods on getting backlinks today.

 

Tip #1: Do Guest Blogging

Go to MyBlogGuest.com and sign up for an account. Guest Blogging ro Link BuildingThis is the #1 forum for people who want guest posters on their website.

If you’re an expert on a certain topic and want to get more traffic, guest blogging is truly the way to go about it.
Not only do you get high quality, high PageRank backlinks but you also get quality visitors from other websites coming to your site.

Tip #2: Analyze Your Competitor’s Strategy and Copy It

Analyze Your Competitor’s Strategy and Copy ItBetter yet, improve on it and push them out of their position.

Use backlink checking tools to figure out what kind of places your top competitors are getting their backlinks from.

Are they using guest posting? Or are they using article submissions? Perhaps they’re paying for backlinks?

Whatever strategy they’re using, you’ll know it’s working in their industry for sure. Copy it and you’ll see similar results.

 

Tip #3: Contact Journalists on HARO

 

Contact Journalists on HARO for Link Building

HARO or “Help a Reporter Out” is an online newsletter mailed once or twice a day to people who’re interested in getting interviewed.Getting interviewed for a publication is a great way to get exposure and get at least one backlink, provided you can get them to link back to your website.

Often time’s all you need to do is have a phone conversation with the reporter for them to place you in the newspaper, online publication or magazine. You don’t even need to write anything.

Tip #4: Generating Your Own Links

Generating your own links is still a very valid strategy. Although the Panda update has penalized these links somewhat, they can still be a significant part of your overall link profile.

These links include article submission links, links from sites like Squidoo or HubPages and profile backlinks.
Remember not to overdo it on any one link source, or you risk looking like you’re getting spammy links.

Tip #5: Don’t Be Afraid to Pay

Don’t Be Afraid to Pay for Link BuildingDon’t be afraid to pay for either links or manpower for building links.

Buying links outright is considered blackhat and could get you penalized by Google. However, the realistic chances of you being found out are quite slim. That said, it may or may not be worth the risk.

However, paying for someone to post on forums for you or create social media profiles for you is completely within the ballpark.

Learning to outsource effectively is a big part of successfully running an online business. Don’t spend your time on work that could be farmed out for $3 an hour.

Tip #6: The Real Way to Use Blog Commenting
Blog commenting used to be a big source of backlinks. Today it’s not considered a solid source at all. The Real Way to Use Blog Commenting for Link Building

However, it’s important to realize that blog commenting’s real power doesn’t necessarily come from getting one link from the blog comment itself.

Instead, you can often get a lot of people to look at your site by writing intelligent replies. If the people who land on your site like your content, they’ll start commenting on your site as well and potentially link back to you.

In other words, there’s a lot of indirect backlinking power that comes from writing good blog comments.

Tip #7: Don’t Neglect Internal Linking

Don’t Neglect Internal Linking for Link BuildingFinally, don’t neglect the power of your own web pages. Remember that Google doesn’t rank “websites,” they rank “web pages.” You already have a huge and easily accessible source of high quality backlinks: Your own pages.

Each and every page or post on your site should link to 3-5 other related pages on your site. This is easy to do with a “related pages” type of plugin in WordPress.

As you can tell, there is a really wide range of different ways you can build backlinks. Some take longer and can get you higher quality links, while others are much easier but get low quality links. Your best bet is usually a mixture of different link types of with links of differing quality.
 

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November 28th, 2011 by zeeshan

Top 10 Tips for Creating a Good Landing Page

Your landing page is more important than any other page on your website. Why? Because if you don’t sell someone on giving you their email, purchasing your introductory product or learning more about your services, then the rest of your sales funnel will be completely wasted.

A great landing page will instantly grab a reader’s attention and get them interested in what you’re offering.

The following infographic sums up all the points discussed below and mastering these will help you craft an absolutely phenomenal landing page with off-the-roof conversions.

 

Tip #1 – The “Reader Callout” Headline

Your headline needs get your readers to feel like you’re talking to them directly. They should feel pulled towards the screen. They should instantly get the sense that their life can improve if they read your page and learned a bit more about what you’re offering.

Spend as much time as necessary on your headline. Most top copywriters write 50+ headlines and choose the best one, rather than just writing one headline.

Tip #2 – Play Up the Problem

Describe the problem and try to turn up the dial on the pain. If you can get the reader in the emotional state of being angry, frustrated or fed up with their current situation, you have a much better chance of getting them to take action to change it.

Tip #3 – Use the “You Perspective”

Write your copy from the perspective of your user’s benefits, rather than what makes your product or service great. For example, it’s much better to say “By using X, you’ll get A, B, and C benefit, solving your Z issue” than to say “Product X has E, F, G features.”

Tip #4 – Use Proof Elements

Why should someone believe the claims you’re making? Can you actually prove that you can deliver on the promises you made? Proof elements include before and after photos, celebrity endorsements, testimonials, video and audio proof and so on. The more the better.

Tip #5 – Reduce the Action Commitment

Try to make the first action you ask someone to take as easy as possible. For example, it’s much easier to just fill out a name and email than it is to fill out name, email, phone number and address.

You might get 20% of your readers to fill out the former and only 2% to fill out the latter. Make the first commitment as light as possible.

Tip #6 – Remove the Navigation

Don’t have navigation on your landing page. That directs the reader’s eyes to only the copy and the call to action that you want them to take. Pages with no navigation usually have significantly higher conversion rates than pages with navigation.

Tip #7 – Professional Design

Having good design isn’t essential for a landing page, but having unprofessional looking design will kill your landing page. If a page looks like it was built in 1995, your users aren’t going to feel comfortable typing in their credit card or even their email address.

Tip #8 – One Clear Call to Action

Don’t try to get people to take more than one action at a time. Your landing page should have just one thing you want your users to do, no more. Choices tend to reduce conversions.

Tip #9 – Use an Attention Catching Image

A before after image, an image of a celebrity using your product, or even an image of an attractive woman can often increase conversions.

The image must be relevant to your product and it should be attention catching. If it does these two things, it’s worth testing it to see how it affects your response rate.

Tip #10 – Split Test

To build a great landing page, you’ll need to test several different versions to see which converts the best. Often time’s a small change to a landing page can result in huge differences. The only way to really figure out what’s best for your landing page is to test, test, test.

 

 

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November 21st, 2011 by zeeshan

Benefits of Video Marketing

Benefits of Video MarketingVideo marketing is one of the hardest hitting, most powerful marketing tactics in today’s fast paced online world. Videos take a lot less effort to consume than reading text, they can be a lot more fun and they can spread like wildfire through the internet.

There are two main ways to use videos: To bring in moore traffic to your website, or to build relationships and credibility with existing vistors.
 

Using Video Marketing to Bring in New TrafficGet More Traffic with Video Marketing

Websites like YouTube, DailyMotion, MetaCafe and many more have millions and millions of visitors visiting them every day. A good video can easily get a few hundred thousand visitors; and a great video can even get several million.

In addition to the “going viral” effect, you can also bring in traffic to your website simply by creating videos that people in your industry want to share.

For example, if you’re in the weight loss industry and you did a top notch video on what scientists say about the top 5 diets in the world, it’ll probably get passed around. It’ll be “shared” on Facebook, “tweeted” on Twitter and reposted on message boards all over the world.

Videos spread, whether it’s through viral marketing or through individual shares.

Using Video to Improve Brands, Relationships and Sales

Use Videos to improve relationships and salesAnother place where videos can come in handy is in communicating with your existing customers. Using a video allows you to convey a lot more than if you were just using text.

Videos where you’re actually on camera talking to the audience can do a lot to build trust. People now actually have a face they can put to the brand. They have someone they can relate to.

When it comes time to make a decision on which product to buy, they’re much more likely to buy from someone who they feel like they know than someone who they’ve only interacted with over text.

Even if you’re only using PowerPoint-style presentations, videos can be very powerful. It allows you to communicate in images, audio, sub-videos and more.

How to Create an Effective Video

The most importCreating an Effective Videoant part of getting good video is to get good audio. If you produce a video where the image is a little fuzzy, it won’t kill the video. However, if the audio is fuzzy and people can’t hear what you’re saying, your whole video goes down the drain.

Invest in a good set of microphones. If you’re appearing on camera, consider investing in wireless mics.
Filming the video can be as easy as creating a PowerPoint presentation or using other presentation software to create the video while you do a voiceover. You can also have someone film you speaking from one or more angles.

The whole production can be done for under $500.

Editing can be done on high end software like Final Cut Pro or Adobe Premier by a professional editor, or using free software like iMovie or Windows Movie Maker. For simple videos, the quality difference won’t be big, though it’ll make a big difference for more complex projects.

Once you’ve filmed and edited the video, the final step is to launch your video with a kickoff. Send it off to your email list, as well as your Twitter feed and Facebook page. If you have a blog, post it on there as well.

Are you using videos in your business yet? If not, now might be a good time to look into it. Video marketing is an exciting way to both bring in new traffic, as well as to build a relationship with your existing fans.

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November 18th, 2011 by zeeshan