For many people, linkbuilding is the most difficult part of SEO. It seems like a mysterious puzzle that’s incredibly difficult to crack. But once you really get down to it, getting backlinks is just a matter of finding the right strategies for your business.
Here are seven practical & easy to execute methods on getting backlinks today.
Tip #1: Do Guest Blogging
If you’re an expert on a certain topic and want to get more traffic, guest blogging is truly the way to go about it.
Not only do you get high quality, high PageRank backlinks but you also get quality visitors from other websites coming to your site.
Tip #2: Analyze Your Competitor’s Strategy and Copy It
Use backlink checking tools to figure out what kind of places your top competitors are getting their backlinks from.
Are they using guest posting? Or are they using article submissions? Perhaps they’re paying for backlinks?
Whatever strategy they’re using, you’ll know it’s working in their industry for sure. Copy it and you’ll see similar results.
Tip #3: Contact Journalists on HARO
HARO or “Help a Reporter Out” is an online newsletter mailed once or twice a day to people who’re interested in getting interviewed.Getting interviewed for a publication is a great way to get exposure and get at least one backlink, provided you can get them to link back to your website.
Often time’s all you need to do is have a phone conversation with the reporter for them to place you in the newspaper, online publication or magazine. You don’t even need to write anything.
Generating your own links is still a very valid strategy. Although the Panda update has penalized these links somewhat, they can still be a significant part of your overall link profile.
These links include article submission links, links from sites like Squidoo or HubPages and profile backlinks.
Remember not to overdo it on any one link source, or you risk looking like you’re getting spammy links.
Tip #5: Don’t Be Afraid to Pay
Buying links outright is considered blackhat and could get you penalized by Google. However, the realistic chances of you being found out are quite slim. That said, it may or may not be worth the risk.
However, paying for someone to post on forums for you or create social media profiles for you is completely within the ballpark.
Learning to outsource effectively is a big part of successfully running an online business. Don’t spend your time on work that could be farmed out for $3 an hour.
However, it’s important to realize that blog commenting’s real power doesn’t necessarily come from getting one link from the blog comment itself.
Instead, you can often get a lot of people to look at your site by writing intelligent replies. If the people who land on your site like your content, they’ll start commenting on your site as well and potentially link back to you.
In other words, there’s a lot of indirect backlinking power that comes from writing good blog comments.
Tip #7: Don’t Neglect Internal Linking
Finally, don’t neglect the power of your own web pages. Remember that Google doesn’t rank “websites,” they rank “web pages.” You already have a huge and easily accessible source of high quality backlinks: Your own pages.
Each and every page or post on your site should link to 3-5 other related pages on your site. This is easy to do with a “related pages” type of plugin in WordPress.
As you can tell, there is a really wide range of different ways you can build backlinks. Some take longer and can get you higher quality links, while others are much easier but get low quality links. Your best bet is usually a mixture of different link types of with links of differing quality.