Apple hates Google. Who would have thunk it! The one-time bosom-buddies, who even joked about merging the companies and naming it AppleGoo, have now turned not merely rivals, but enemies engaged in a fierce battle for supremacy. If you are about to compare this to the battle of wills and copyrights that Apple and Microsoft engaged in for years, you’d better stop, because you’d be way off the mark. Apple, it seems, is waging a very personal war on Google.
Apple (read, Steve Jobs) believe that Google CEO Eric Schmidt, who served on their board of directors for a number of years, has not merely betrayed their trust by venturing into the mobile technology business arena, but that he may even have drawn ‘inspiration’ for their future products from the many iPhone discussions he was part of. (Surely, Steve couldn’t be accusing the Google CEO of corporate espionage? Or could he?)
The growing rift between Apple and Google was first suspected in August of 2009, when they mutually decided that Eric Schmidt would give up his position in Apple’s board of directors, because his continued presence on the board would undoubtedly lead to conflicts of interest as Google was encroaching on more of Apple’s core business areas with Android technology and Chrome OS. (Not to put thoughts in anyone’s head, but does Google’s advancements in these core areas coincide with Schmidt’s stay at Apple?)
Things went steadily downhill after that.
The rift (only) grew wider when in November 2009 Google acquired AdMob, a leading mobile advertising platform that Apple had its eye on. Google apparently paid a premium of 25% just to keep Apple from going after it. Jeeze, Google, competitive, much?
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March 23rd, 2010 by bhavya
There is little doubt that social media is truly revolutionary, the 400 million users of Facebook, the glitterati-twitterati and the numerous bloggers who found celebrity by dint of their blogs, they will attest to that. Hence, as a small business, you will want to take advantage of this concept and try to get as much benefit out of it as possible, which in this case is marketing. While trying to do so, you would want to also ensure that you don’t come across as a desperate company that is bent upon hooking customers every possible way. The trick is to maintain a fine balance between marketing and creating brand awareness, without overwhelming them.
Here is a checklist that will help you work out a social media plan relevant to your business and also guide you in your efforts to execute it.
Know What You Want From Social Media: On social media, brand awareness can go in either direction. If your social media plans don’t pan out, you can end up with a lot of unwelcome negative publicity on your hand. So, be clear about what you want to use the platform for, and how you intent to achieve it. Do you want to use it as an instrument to gauge customer reaction, or would you rather use it as a forum your customers can use to air their views and grievances? Unless you are clear about your expectations, your social media plan in all likelihood will remain a haphazard exercise that will leave you with zero ROI.
Test The Waters: if you are one of those people, still mildly bewildered by the very idea of Social Media (really, there is no shame in admitting it), my advice to you will be to take things slow. Pushing too much promotional information into their followers’ signal stream is a mistake that most businesses new to the space end up doing. You can start by building a blog or creating profiles in the more prominent social sites to touch base with your customers, then slowly ease into your interaction model. The goal is to lure in potential customers and familiarize them with the product, try not to go trigger happy (or more specifically in some cases, tweet happy), and inundate your followers with messages they’ll be forced to label ‘junk’. Read the rest of this entry »
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March 6th, 2010 by bhavya