The other shoe has dropped. Google has officially made a foray into the realm of social networks. (No, now is not a good time to bring up Wave, which Sergey insists is a success – yeah, whatever you say, Sergey.) On 9 February 2010, they unveiled Google Buzz – “a Google approach to sharing”. And apparently, the only solution for the problem of ‘oversharing’ of social expressions on the web. It is but the natural course of events, considering Google’s we-need-to-have-a-finger-in-every-pie attitude. And web domination is not (quite) web domination without a social networking tool.
Coming back to the topic at hand, what exactly is Buzz? From what I can see, it is a robust, not to mention ambitious, email application masquerading as a social networking platform, which also doubles as an aggregator – of status updates, images, videos and links – all in the name of social curation.
Now, how does it work? In a clever move that almost makes up for the mess that is Wave, Google has released Buzz directly into Gmail. So, the next time you log in to your account (this is when I interrupt myself to say that only Gmail users get to use Buzz), you may just find yourself with a spanking new Google Buzz account. No need to sign up anew, no installation of any kind required. Just click on the Buzz tab beneath the Inbox tab and you can get Buzzing. As Google reports on their official Buzz page, they are still in the process of rolling out this service, and it may take a couple of more days before it is active in all Gmail accounts.
When Buzz is active in your account, you’ll be taken to such a page when you log in.Read More ...