Social Media is Not a Serious Thing
Many so-called serious marketers look at social media as a casual platform for youngsters and less popular brands. Little do they realize that countless brands are making a killing on the social space. Even the B2B businesses have hopped on to the social bandwagon. In fact, social has become a way of life for many online marketers. It has metamorphosed into a powerful and indispensable channel for lead generation and customer service. So it’s less wonder that more and more businesses are investing more and more in this ever green medium. Last but not the least, it’s created a brand new crop of professionals who swear by social and make a living with it.
Social ROI can’t be Measured
This is a prevalent misconception. Many uninitiated marketers maintain that social is just not their cup of tea, thanks to its lack of measurability. But the reality is different. Return on investment from social is expressly measurable. But it depends on how you go about doing things. If you are certain about why something needs to be shared or measured, there are no two ways about it. All you need to do is focus on tracking social URLs and conversions with a social media tool of your choice. If your objective is visibility, you would obviously look at metrics like shares, retweets and plus ones. But if your focus is on sheer conversions, then you certainly need to set up a conversion tracking mechanism. What’s more, competitive benchmarking is something that cannot be overlooked since it gives a sense of direction.
Too Much Sharing is Not Too Good
Social is all about sharing. Successful social media marketers are the ones who actually share frequently, thoughtfully and honestly. Though too much is not too good, anything that is actually useful to followers will be certainly well received. The challenge is knowing why, what, how and when to share. If the social media activity has a definite purpose, the anticipated results should follow eventually. Another important aspect that deserves special mention is the knowledge of the channels used to share the content. Be it a personal experience or business promotion campaign, a social media marketer always needs to master the functionalities of the channels used. Also, the person has to be aware of where the shared content goes and what happens to it. So the question of ‘how much is too much’ does not arise.
Negative Comments Should be Ignored
Surprisingly, disgruntled and skeptical customers aren’t really as serious as what they appear to be. All it takes is a simple ‘sorry’ to pacify them! It’s just that they want to vent their anger at the brand that failed to meet their expectations. It doesn’t always mean that the brand in question is inferior. Social media managers who ignore negative comments are actually shooing away customers who have been acquired after spending loads of money and lots of effort. Research has shown that a number of dissatisfied customers have returned after their issues have been resolved satisfactorily and quickly via social media. In fact, some of them become even more loyal to the brand. Social is certainly a great new way to connect with customers. Experiences and examples have shown that customer complaints are actually opportunities to deepen engagements.Read More ...