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4 Social Media Myths You Need to Bust




Social Media is Not a Serious Thing

Many so-called serious marketers look at social media as a casual platform for youngsters and less popular brands. Little do they realize that countless brands are making a killing on the social space. Even the B2B businesses have hopped on to the social bandwagon. In fact, social has become a way of life for many online marketers. It has metamorphosed into a powerful and indispensable channel for lead generation and customer service. So it’s less wonder that more and more businesses are investing more and more in this ever green medium. Last but not the least, it’s created a brand new crop of professionals who swear by social and make a living with it.


Social ROI can’t be Measured

This is a prevalent misconception. Many uninitiated marketers maintain that social is just not their cup of tea, thanks to its lack of measurability. But the reality is different. Return on investment from social is expressly measurable. But it depends on how you go about doing things. If you are certain about why something needs to be shared or measured, there are no two ways about it.  All you need to do is focus on tracking social URLs and conversions with a social media tool of your choice. If your objective is visibility, you would obviously look at metrics like shares, retweets and plus ones. But if your focus is on sheer conversions, then you certainly need to set up a conversion tracking mechanism. What’s more, competitive benchmarking is something that cannot be overlooked since it gives a sense of direction.


Too Much Sharing is Not Too Good

Social is all about sharing. Successful social media marketers are the ones who actually share frequently, thoughtfully and honestly. Though too much is not too good, anything that is actually useful to followers will be certainly well received. The challenge is knowing why, what, how and when to share. If the social media activity has a definite purpose, the anticipated results should follow eventually. Another important aspect that deserves special mention is the knowledge of the channels used to share the content. Be it a personal experience or business promotion campaign, a social media marketer always needs to master the functionalities of the channels used. Also, the person has to be aware of where the shared content goes and what happens to it. So the question of ‘how much is too much’ does not arise.

Negative Comments Should be Ignored

Surprisingly, disgruntled and skeptical customers aren’t really as serious as what they appear to be. All it takes is a simple ‘sorry’ to pacify them! It’s just that they want to vent their anger at the brand that failed to meet their expectations. It doesn’t always mean that the brand in question is inferior. Social media managers who ignore negative comments are actually shooing away customers who have been acquired after spending loads of money and lots of effort. Research has shown that a number of dissatisfied customers have returned after their issues have been resolved satisfactorily and quickly via social media. In fact, some of them become even more loyal to the brand.  Social is certainly a great new way to connect with customers. Experiences and examples have shown that customer complaints are actually opportunities to deepen engagements. 

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August 21st, 2014 by admin

6 Niches, 18 Forums – Begin Your Marketing Today

Forums are a GREAT place to build a good reputation and to siphon traffic from. Please notice that we said “build a good reputation”; spamming will give you a bad one – don’t do it!

Forums for Niches

Follow the rules, make good contributions and the forum members will want to read more of what you read both on and off the forum. Don’t forget to have a link to your website if the forum rules allow it!

Weight Loss

People are getting fatter and smarter. They are aware that they need to get rid of the fat; some of them for aesthetic reasons and others for health reasons. They are willing to pay for information, products or services that could help them lose weight. This makes the weight loss niche a winner!

Popular Forums in the Weight Loss Niche:


Weight-Loss Fitness

3 Fat Chicks On A Diet

Muscle Building

Muscle building keeps growing in popularity. People want to gain muscle to look like their favorite Hollywood celebrity or bodybuilder. These people are interested in workouts, dieting plans, supplements, equipment & accessories and more, making muscle building a great niche to get into. The top forums where muscle building enthusiasts like surfing are listed below.

Popular forums in the muscle building niche: Forum

Muscle & Strength Forum Forum


We are hard-wired to mate (most of us are…!). Some people want to have a smoother game; they are willing to learn…and purchase products that can help them get there! They also hang out on various pickup forums where they exchange tips and field reports. If that’s a niche that interests you, then have a look at these high-traffic forums where you can share your best tips.

Don’t forget to also respond to questions or help!

Popular forums in the seduction/pickup niche:

Attraction Forums


Love & Relationships

This niche is slightly completely different from the above (pickup). It’s the next level; when you’ve already got the girl or the guy. Relationships aren’t always easy. Marriage. Separation. Divorce. Some people can’t do it on their own. Those who can afford professional counseling go for it. Those who can’t, rely on cheaper alternatives in the form of books, ebooks and mp3s. They also spend quite some time on relationship message boards.

If you have (or can make) a product that could help these people, then check out the forums where they hang out in.

Popular forums in the love & relationships niche:

Love Forum

Relationship Forums

AskMen Love & Relationships Forum


A lot of people are clueless when it comes to how to handle a baby or how to deal with kids issues. Some are them are actually pretty good, but want to be even better parents. People are spending more and more on their kids. Parenting is a niche that’s here to stay as long as people keep having kids (so it’s going to be here for quite some time…).

Popular forums in the parenting niche: Community

JustMommies Message Boards

Foster Parents Forum


High-risk. High-energy. Big money (to be made or lost in seconds). Some people have no clue on how it all works, but are very willing to learn due to the “cool” element of it, as well as the success stories that emerge from the Foreign Exchange market.

If you have some knowledge you could share (or maybe you have a banker friend who does?), this could be a niche that you could get into and be a “beginners savior”.

Popular forums in the forex niche: Forex Forum

Forex Factory

DailyFX Forum

Forum Marketing

Again, there is a good way, and a wrong way of doing it. Provide genuine value and follow the rules and your reputation and followers will just be a ‘by-product’.

Being a power member (a reputable member) is what will bring you the followers, signups and sales in the long run and eventually increase the reach and impact of your business.

Being too spammy and promotional will do nothing but ruin your reputation and get you banned.

Bonus Tip:

I would suggest creating a landing page targeting these specific forum members to increase conversions when they do visit your site.

Consider building the landing page with a similar ‘feel’ as the forum – same color schemes, fonts, page width for example.

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June 20th, 2013 by admin

How to Write Effective Facebook Updates

Facebook, it’s where the individual wants to see and be seen. There’s no denying that Facebook is the largest and most popular social media platform on the internet. It’s everywhere; on your childrens’ desktop at home, on your coworkers computers in the office, on the stranger’s iPhone in the subway, on the lady’s laptop at Star Bucks, all over the globe and in places you didn’t even know had internet connections.



One of the most common activities on Facebook would have to be posts which users update from time to time, sometimes daily, sometimes every other day, others weekly, and for the Facebook addict you can expect a new wall post every hour. But not all posts are read by friends and family.

Some posts can easily get lost in the hundreds of updates that flood user’s newsfeeds, while others are simply just uninteresting for people to read. If you have something important to state and want to make sure that people see it, then you better learn how to create Facebook posts with depth and eye catching factors that literally scream “Hey! Look at me!”


Driving Traffic with Facebook Posts

dricing traffic through facebookThere are many reasons why Facebook users update their posts and sometimes those reasons are connected with other online ventures such as websites, blogs and videos. If you have a website that sells services, a blog that promotes products or YouTube videos that you’d like to increase views on then Facebook is just one of the ways you can drive traffic to your site. That traffic may eventually turn into a sale, a lead, or a view and all you had to do was update your Facebook status.

Many online business owners use Facebook posts as a powerful tool for marketing their many services and products. The likelihood of someone clicking your post link is usually higher than them clicking a sidebar advertisement with the subject matter. Not only is it an effective way to get traffic to your sites, but it’s also completely free!


Promotion with Facebook Posts promoting on facebook

When it comes to drawing attention to an up and coming event, celebration or party, there’s nothing like a good ole’ Facebook post to alert all of your online friends and family. It’s a great way to get the word out and encourage attendance to your event. This can include personal celebrations like birthdays, anniversaries or holiday parties as well as organizational gatherings like seminars, book signing, Tupperware parties, and the like.

These days, traditional mailed-out invitations are becoming more elusive and many people are turning to the internet and social media platforms like Facebook to promote their events. Facebook even lets you create your event on your account with all the details, invite the people you want to come via your friends list, and track potential attendance through your friend’s responses. As the date of the event draws near, you can send a quick and friendly reminder to everyone with a Facebook post. This way sure does beat mailing out dozens of invitations and making phone calls to confirm attendance.  


Tips on Writing Effective Facebook Posts

writing a facebook postAs you can see, updating your status and making posts on your Facebook account can be used for more than just pure entertainment and venting purposes. And to make certain that your post doesn’t get overlooked and remains visible in people’s newsfeeds, there are strategies you can apply to your Facebook post to make them stand out, get likes, and engage comments. Follow these simple tips on how to write effective Facebook updates and posts.

  • Post during a certain time of the day. This may or may not work for you depending on whether your target audience is in the same time zone as you are. Nonetheless, statistics have shown that posts made between 8pm and 7am receives a higher percentage of user interaction (are you sure? 8pm to 7am).
  • Keep posts short and straight to the point. It’s recommended that posts with 80 characters or less are more apt to being read by friends than posts that are structured in paragraphs and appear to be a mini novel. Not everyone has the time or the patience to read your “life story”, even if it is promoting a brand new car give-away.
  • Asking questions in your post will often prompt responses from other users. Questions with a multiple choice usually attract higher response rates, e.g. “Which place serves the better burgers, In-n-Out or Burger King?”
  • If you’re promoting another website, always add a link for the convenience of the users. Unfortunately laziness can be a factor and if you provide a link for people to easily click versus the URL, you’re sure to get more visitors.
  • Include a relevant and eye-catching image along with your Facebook post. Sometimes words aren’t enough and people need a visual to further convince them to take action.
  • To reach even a larger audience, tag friends in your posts so that they and their friends will be able to see it. But make it as relevant as possible; otherwise it’d be odd to mention your friends in a post about baby clothes when all of them are single and childless.

Follow these tips and you’re sure to engage many of your friends online. Whether you’re trying to promote a site, drive traffic with a link, or just get some attention, writing an effective Facebook post will help you achieve that goal.

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November 8th, 2012 by admin

Why Should I Tweet About You?

Twitter TweetIf you create a piece of content that goes viral, it can bring a lot of traffic to your website. A lot of people realize this, so they use social media and they try to get their articles, blog posts, videos etc. to spread across the Internet. One way that people try to get their message out there is by using twitter and some people will even ask random twitter users to re-tweet their messages in an effort to make them go viral. I get a lot of requests from random people to re-tweet their messages but I hardly ever do and I'll tell you why. In fact, I'll give you 10 reasons why I don't re-tweet you or your content.


1. I Don't Even Know You

I prefer to send out quality information to my twitter followers so it's rare for me to re-tweet a message from someone I don't even know. I have to know and/or trust the source of a message before I will pass that message along to my twitter followers.


2. I Don't like Your Blog

If you are trying to get someone to re-tweet your messages in an effort to get traffic to your blog, make sure you have a decent blog. Some blogs are just plain ugly, others are difficult to navigate, some even have buttons that don't work or links that go to 404 error messages. If you can't maintain a decent blog or website I am not going to help you promote it. Make sure your blog is user friendly, easy to navigate, and has great content, and maybe I'll re-tweet your messages.


3. Your Blog Has Terrible Content

Your blog may have a nice design and it may be easy to navigate, but if it is full of useless information, or articles that sound like they have been written by someone who doesn't have a firm grasp of the English language, I won't be re-tweeting your message. Even if the content on your website is well written, I would like to see content that actually helps people. If every page of your website or blog is trying to sell a product and there is very little helpful information, I don't have any interest in helping you promote your site.


4. You're still using the Default Avatar

If you are still using the default avatar on your twitter account, it tells me that the only reason you have a twitter account is to try to get people to re-tweet your messages to make your message go viral. Take a few minutes to upload a picture of some kind, let me know you take your twitter account seriously.


5. You're Boring

If your bio is boring, your content is boring, and your tweets are boring, why would I want to share your messages with my twitter followers?


6. You Don't Offer Any Variety

If you tweet the exact same stuff every day, I have no interest in passing along your message. Tweeting the same content, piece of advice, quote etc. doesn't offer anything to my twitter followers, so I won't be re-tweeting your messages to them. Tweet something useful and I may change my mind.


7. You Are One of My Competitors

If you and I are promoting products or services in the same niche, I don't want to be sending my followers to your website. I would just as soon keep all of my followers on my own web properties rather than sending them over to yours.


8. I Only Hear from You When You Want Something from Me

If the only time I ever get a message from you is when you want me to re-tweet something for you, guess what, it's not going to happen.


9. You Make Your Tweet Difficult to Share

If your tweet has too many characters, if your title is boring, if you stuff too many hash tags in etc., I'm not going to re-tweet your message.


10. You Have Poor Manners

Some people send out a tweet and expect other people to re-tweet it. They might even get upset if other people don't re-tweet their messages. If you expect me to re-tweet your messages just because you take a few seconds to send me a tweet, don't be surprised when it doesn't happen.

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October 22nd, 2012 by admin

Are You Speaking The Same Language Your Audience Is?

Social Media IntegrationThe concept of providing a unified message is fairly simple, yet it seems that many companies are still failing to grasp the idea.  Integrating social media across marketing and communication plans so that everyone is on the same page just makes sense, so it’s a wonder why more companies don’t do it.  For example, your PR department doesn’t speak one way to customers and your marketing department another, do they?  No, they send out the same type of message that speaks to what your company stands for.

So, the question remains: why would you look at social marketing any differently?  For that, I don’t have an answer because I don’t understand the logic behind dual-identities, but I do have some very good reasons why you shouldn’t look at the Internet as a separate entity that is completely different and unique from the rest of your company and/or message.


Integration is the Key to Solidarity Integrating Social Media

In a nutshell, your target audience needs to be getting a universal message from your company that is saying the same thing across the boards.  Whatever it is that your company stands for or why you’re better than the competition or why they need your product or service; it doesn’t matter what the message is, just that everyone is on the same page.  Whether the client is browsing your webpage, interacting on Facebook, looking at print media, talking on the phone with one of your representatives or sitting directly across from you in your office: the message needs to be constant.


The only way that a company can do this is by integrating their marketing message to present a united front.  But what does this mean, exactly?


PR, Communications and Marketing: Working Together?

Working TogetherPrecisely the question you should be asking.  The easiest way to go about this is by thinking about the way that customers search for your particular services or products online and why we all build our websites around these searches.  You see, the Internet is a unique marketing tool that taps directly into a target audience or specific niche automatically, as long as you know how to use it.  This happens because it lets the customer find you (which is why social media and online marketing are so cost effective, coincidentally).


By optimizing our websites to allow our target audiences to find us, we’re basically acknowledging that there is a specific language out there that our customers and clients are speaking and seeking; why we don’t speak back to them in that same language is beyond me.


For example, let’s say that your company provides great hotel deals for last minute travelers.  Now, people searching for cheaper prices for hotels aren’t going to Google, “great hotel deals for last minute travelers.”  No!  More than likely, they’ll use search terms such as:

  • Cheap hotels Las Vegas
  • Budget hotels
  • Hotel deals New York City


Or, they’ll type something similar.  So, looking at that example, it’s baffling why some travel companies still use media messages such as: “When people cancel their hotel rooms at the last minute, you can book those vacancies for less money.”


What they should be doing is speaking to the language (and in the language) of the potential client with marketing messages such as:

  • Get cheap hotel rooms in Las Vegas quick by liking our page.
  • Our email newsletter brings you weekly updates on budget hotels all across the country.
  • We have the best hotel deals in New York City right on our website.


You can see how potential clients searching the keywords above would relate to the corresponding taglines below and CTAs would turn more conversions.  This correlates directly to real life marketing as well.


Getting On The Same Page

So, how can you go about doing this?  It’s rather simple, really.  You only need to know the keywords and phrases that your target audience is using to find you on social media and then integrate them into your marketing message.  This helps bridge the gap between what people want and what you’ve got to offer them: your product or service.  This is an invaluable research tool that costs nothing to use and works every time.


To find out which keyword or phrase your audience is using to find your site, simply talk to your web guys, they’ll be able to give you a Google Analytics report that will detail every term anyone has ever searched to find you.  Then, put them to good use!

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October 12th, 2012 by admin

Brand Monitoring Tips For Social Media That Will Make Your Operation Cost-Effective

Now that companies are beginning to settle into the fact that social media is here to stay, some are starting to move past the introductory phase and really get into the meat of the marketing.  There are many detailed strategies which you can implement on social media once you understand how, and now that we’ve reached this stage, it’s smartfor you to take a look at how we can simplify this process.


Social Media Marketing Strategy


In order to do this, we must first look at just what it takes to measure our successes in social media so that we may readjust and implement new strategies that aren’t doing so well on the fly.  And it just so happens that this is the part that so many companies struggle with: collecting the data that’s out there for a proper analysis.  To get started with this, the primary component of a marketing analysis on social media is comprised of comprehending the relationships between your brand and your target audience and guiding this relationship’s growth.


The reason so many struggle here is because they don’t know that there are social media toolswhich are built primarily for these types of analytics, so even if you have the desire and the time, youmay not know where to begin.  Here are some tips that break it down into easy-to-follow steps so that you can start to get a grasp of your brand’s social relationship to its customers.


1—Monitor Social Media Data

Monitor Social Media DataUsing monitoring data statistics from social media allows you to comprehend all the talk that is going on about your brand on channels which you don’t control.  For example, talk happens on social media every day, it’d be useless to monitor it all.  But with monitoring data tools for social media, you’re able to keep an ear to the ground about the conversations people are having online which are related to your brand. 


Then, you can take this data to analyze both the engagement type and individual type who are talking about you, further sharpening your target audience.  By understanding the demographics better, you can hone in on them, making your marketing more cost efficient and effective.


2—Facebook API Facebook API

Facebook Insights brings you some great information that is very useful, but it’s not enough when it comes to understanding how your brand relates with people.  For that, you have to go to the individual analysis provided by Graph API which allows you to access and store all the information about your brand’s current demographics.  From here, you can build a database that monitors your audience’s reactions and engagements, charting them alongside campaigns to see which are more or less successful than others.   Plus, you will gain a firmer grasp of what Facebook relationships your brand has built on an individual level, rather than just the aggregate metrics on Insights.


3—Twitter API

Twitter APIIn the same vein, Twitter API allows you to build and store a database that allows you to instantly refer back to when you first start monitoring it.  The metrics you store will allow you to access them and compare your current engagements with previous ones and measure their successes and failures against each other.  Here, you’ll get valuable insights into what works and what doesn’t for your particular audience on Twitter; for each company it’s a little different.


Measuring re-tweets, follows and how many re-tweets are from followers and non-followers, you can see how to draw new leads in, who your current leads are and what are the best marketing strategies for the two groups, both separately and together.  Once again, this increases your knowledge about your target audience, allowing you to further hone in on them and become increasingly cost-effective.


4—Putting It All Together Putting It All Together

Finally, making a meta-study of these three sources will allow you to compare and adjust your current campaigns against previous ones, streamlining costs and optimizing efficacy.  When you can do this, you’ve finally started to take the social media bull by its horns.  Using this valuable set of data, you can begin to profile the types of individuals you need to cater to, finding an all-inclusive view of just what you’re dealing with when it comes to your target audience.


From there, the next steps are to prioritize, cultivate and build relationships with each category of individuals, eventually integrating them into your CRM and email systems to get the whole picture.  Integration may not be the easiest thing to pull off, but when you do, the social media engine purrs like a kitten.

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October 8th, 2012 by admin

Sending the Right Social Signals on Your Website

Social Media SignalsAs the list of social media sites continues to grow each day, the suddenly emerging picture of your entire online presence as one giant portfolio that is all interconnected is becoming quite clear.  Unfortunately, many companies haven’t quite grasped this yet and are still viewing each outlet as a separate entity which exists entirely on its own.  But this is the Internet, a place for connecting, as social media marketing gurus keep reminding us, so it only makes sense that you’ll want your online outlets to all be connected.


And yet it baffles the mind how many companies neglect something this simple, especially when it’s such a quick and easy fix.  With most companies spending large sums on website design, it shows they understand that every facet of a website is so important because it represents the face of your company, from footer to header; every individual pixel counts.   Still, they fail to grasp that by simply placing social media buttons on your site, you can show potential clients that you’re far more than just a website; you’re a living, breathing entity that has connections all over the Internet and that you are socially advanced over your competition.


Getting Social With It


With many companies having Facebook, Google+, Twitter, YouTube and LinkedIn Groups, it’s a wonder why they don’t provide the links and make it simple for their leads to find them.  Creating these links not only increases the presence in the mind of your potential clients, but also actually boosts your online presence by creating those ever-important backlinks.


And because a lot of companies have different teams from the marketing department that head up each of these social outlets (which shouldn’t be the case as integration is key all around), chances are each of these separate outlets have different types of information on them.  Most likely you’ll have intriguing thoughts on Facebook posts which inspire interaction to get a better EdgeRanking and your Twitter feed will be abuzz with news…but why would you segregate all that great lead-building information from your customers, making it hard to find?


This is why you need to place social media buttons directly onto your website.  These social signals will give you instant credibility with consumers, showing them a multi-faceted side to your company and helping you to stand out in a sea of mediocrity.  It will also let users know that people like your product and that they are following and talking about your brand or message which is always a consumer confidence builder.


Ways to Implement Social Signals


There are a few ways you can go about this, so see which one fits your company’s website style as well as your client’s preferences the best.  Remember that you want to direct their attention to the social sites, but not distract from the overall message on your website; the client is already there, you don’t want to lead them away from the purchase, just to reinforce the conversion.

  • The Navigation Section:  Some companies like to place their social media buttons right in the
  • main navigation box so that customers see it right away.
  • A Specific Section:  Another way to go about this is to create a specific box, section or area that is at the header or footer of every page of the website.
  • The Sharing Tool:  You can also add a “Sharing Tool” box that lets users easily share your content on their own social outlets.  This can be stable or move with the scroll, though some users find that distracting.
  • Social Commenting Plug-In:  Many sites have a plug-in where users can comment directly on your website via their Facebook and Twitter accounts.  This is great for instant feedback and sharing as well as engaging with your audience.
  • Twitter Stream:  If your site has a fan base that uses Twitter, keeping a stream directly on your site is a great way for people to stay connected and attract visitors to join the conversation, knowing that their posts will load right onto your site.


Taking Precautions


Still, heed the above warning with any of these ideas for social media buttons on your website.  You want them to enrich the users’ visiting experience, not get in the way of your conversions or message.  They should be subtle, yet visible enhancers that increase your content’s chances of going viral.


Finally, don’t link to the social pages if you aren’t updating them; bad social buttons do more harm than no social buttons at all.

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October 3rd, 2012 by admin

Social Engagement Isn’t Everything: 5 Other Things to Focus On

When you talk to people about their Facebook pages, you’ll often hear people all talking about the same thing: Likes, likes and more likes. Yes, having likes is important. Yes, getting a high level of page engagement is important. But it’s far from the end all be all of Facebook. There are many factors that are more important than list engagement. Here are five of them.


Facebook Engagement Tips


#1 – Segmenting Your List

Segmenting Your ListsIf you’re saying the same thing to everyone, chances are your message isn’t going to hit home with a lot of your audience. Instead, learn to segment your lists.

First, you can segment by language and geography. If you’re targeting different parts of the world or have followers across different language groups, make sure you make full use of this feature.

You can also segment your friends into different lists and share specific content with specific people.


#2 – Being on the Right Social Network(s) Online Social Networking

People often default to one of the big two social networks: Facebook or Twitter. But these two networks aren’t necessarily the right networks to be on.

If you’re targeting artists, a much better social network to be on might be DeviantArt. If you’re targeting CEOs and high level executives, a much better network to be on might be LinkedIn. So on and so forth.

Make sure you pick the social network that your users are actually on. Often time’s small industries and niches will have their own smaller social networks. Make sure you get on those social networks, not just the big ones.


#3 – Keep an Eye on Your Virality

Viral MarketingYour virality stats tell you what percentage of your guests like your content enough to take an action that causes your story to be reposted on their wall. This includes liking your post, commenting on your post or sharing your post.

Whenever someone does one of those three actions, your story is replicated on their wall. Your virality stats show you how often that happens. The higher your virality, the more people are passing around your content.

Look for patterns in virality. Do certain days of the week tend to work better? Do certain kinds of topics? Do certain kinds of media – pictures, videos, etc – Tend to work better?

Get in the habit of looking at your stats and adjusting your posting habits to what your customers want.


#4 – Is Your Content Emotionally Share-Worthy? Create share worthy content

Most companies are pretty good at coming up with content that’s share worthy from an informational perspective. How to content, tips, instructional videos, walkthroughs, discounts and so on are pretty common on the social sphere.

What isn’t common and what could really set you apart is content that’s share worthy from an emotional perspective.

Does your content get people to laugh? Or get riled up? Or make people feel special? Does it surprise them? Does it make them feel like you care about them?

Good content isn’t just about sharing good information. It’s also about hitting emotional triggers and making your content emotionally share worthy.


#5 – A Good Administration System

Administration SystemFinally, you need a good system for administering your Facebook page. This involves a few different things.

First, automation. Do you have the right tools to make administering your page as easy as possible? Use tools that allow you to schedule posts so you can do your posts in batches.

Next, you need to have clear assignment of administrative duties. Who’s in charge of updating the page? Who’s in charge of responding to customer comments?

Ideally, you should have just one or two people managing a page. You don’t want conflicting voices or conflicting opinions on your page. Other people who want something posted should contact the primary administrator(s) to have things posted, rather than have admin access to do it themselves.

Finally, you should have a system for monitoring your social media. You should have alerts setup for common brand keywords. If a PR emergency ever arises, or if a customer starts to complain about your brand, you should know about it immediately and be able to respond quickly.

These five things are all more important than the amount of likes or the level of engagement you get on your page. Engagement isn’t everything – The way you manage your page can make a big, big difference.

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September 17th, 2012 by admin

How to Build an Effective Content Marketing Strategy

Using content marketing to promote your business requires focused, targeted text. Your online promotional material can show your readers that you are an industry leader when it comes to knowing and understanding your subject material. There are steps you can take to make the most out of a marketing strategy to create an effective promotional campaign. If you focus on growing your audience, your content can pay for itself with new clients and broad readership reach that could go beyond a local market.

Content Marketing Strategy

Basic Content Marketing Strategy


Offer Readers Expert Information

Find what angle of your industry you can excel in when it comes to disseminating information. If you make exercise equipment, for example, you may want to offer the latest in exercise research or tips for a basic workout program with trainers as blog contributors. The more you can speak as a voice of authority on specific content, the more people may be attracted to your content and marketing. 


Use High-Quality Content

Incorrect or inadequate content on your site can leave readers feeling that your company is not professional. Hire or outsource writers that can convey your information in a well-written format. This not only will give you a lift in terms of quality content, but also will free you and your staff to focus on the overall content strategy and related assignments for the writers.


Collaborate with Your Writers

Keep the feedback channels open with your writing team. Make sure you look at the content that is representing your business. Offer words of encouragement and any suggestions if you want to take the entries in a different direction. Clear, concise directions to the writers can make a big difference in a marketing project’s outcome.

More Content Marketing Tips


Offer Training for the Writers

If you want to accomplish effective marketing, your writers need to understand the difference in writing for the Web vs. other types of writing. You may want to lead in-house training with plenty of examples for the writers to see and learn appropriate style. You may even want to put together your own style manual, particularly if there are industry references specific to your business that could boost the authoritative nature of your site’s articles.


Emphasizing SEO and Keyword vs. Content Distinctions

As part of the training, you may want to spend some time discussing your SEO strategy along with keyword vs. content details. You may have specific metrics that are part of your SEO formula, which can help give the writers guidelines. And, while a keyword strategy is important, you may want to stress the value of detailed, accurate content on your site as you work with your writing team.

Create a Content Marketing Plan


Use a Content Calendar

A content calendar can keep you and your writing staff on track for different promotions through the year that can tie in with blog pieces. You may have sales at specific times of the year or an annual event such as a new-product launch. The calendar can keep everyone’s schedule in line with yours so that the writers can meet any increase in workload.


Review Site Traffic Statistics

Knowing more about your audience can help your staff refine your marketing to maximize reaching as many people as possible. You may discover that certain times of the day are best for posting to your site for local audience reaction. You also may dig deeper to see what types of mobile devices your readers prefer to use. This can help you customize your site and readability depending on the most popular devices. Combine this knowledge with traffic statistics, and you may soon have a powerful combination of information to create an effective target-market plan.


Putting Your Plan in Motion

An effective content marketing strategy includes several key components. You will want to build a strong writing team, offer training on key elements along with goals for content, and arrange for a calendar to keep track of promotions. As your audience grows, you can review site traffic and obtain any readership metrics to help further refine your strategy as the content builds an audience. Your promotions can take a life of their own with a smart plan in place as a guiding force.

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September 4th, 2012 by admin

Stress Less With Social Media: 5 Surprisingly Simple Tactics

You know social media is an important part of your marketing strategy. But it might seem that the only way to succeed is to spend hours on it every day – or pay somebody else to do that for you. Fortunately, that doesn't have to be the case. Here are five surprisingly simple things you can do to enhance your social media presence, while spending less time on it – for less effort and less stress.
The key is to start treating social media differently: Use it as a content tool, not a conversation tool. In other words, use it to distribute your expertise and knowledge to people who want it, rather than an informal channel for chat and conversation. I admit this is very different from the way most people use social media, but it allows you to stand out from the crowd and be seen as a leader in your social media circles.
So here are five things you can do to use social media in this way.
1. Consume lots of content.
You should already be on the path of constant learning and improvement in your business – just because you need to do it in a fast-paced world. So be sure you are consuming high-quality, relevant, appropriate content for your business. You can do this by subscribing to blogs and e-mail newsletters, setting up Google Alerts for important topic areas, watching videos and slide shows, listening to podcasts, and so on.
You do need to be selective, of course, so you don't suffer from information overload. But you do need to be constantly learning for your own business first, before you start sharing it with your social media circles.
2. Share content with your networks.
Some of the content you receive is worth sharing with your network. So share it!
You can do this by posting links to all the social media platforms: Twitter, Facebook, LinkedIn, Google+ and Pinterest. Simply post a short message with the title of the content (article, blog post, video, whatever) and a link to it for readers to find out more.
Don't worry that you're sending people to other people's Web sites. The goal here is not to increase traffic to your site; it's to demonstrate your expertise as a source of high-quality material. That builds your reputation, and the traffic will follow later.
3. Add value with your comments.
Whenever you comment on something – whether it's a blog post, Facebook picture, or tweet – make sure you're adding value to the conversation. You can make purely personal comments from time to time (on Facebook, in particular), but aim to make most of your comments useful and educational.
4. Publish more to your blog.
Every blog post you write doesn't have to be a well-consider 500-word article. It's appropriate – and in fact, very useful – to publish shorter blog posts that comment on other people's material.
For example, you could link to a relevant news story, embed a YouTube video, embed a Slideshare presentation, or share an infographic somebody else has created. In each case, add a paragraph or two explaining why you're sharing this, so your networks understand how it's relevant for them.
5. Auto-post to your social media networks.
Connect your blog to Twitter, Facebook and LinkedIn, so that every blog post gets posted automatically to those networks as well. Ask your webmaster how to do this, or use the free Twitterfeed service.
Auto-posting is a slightly controversial topic, with some experts recommending you never do it, because it doesn't allow for free-flowing conversations. But remember, our aim is to focus on content, not conversations!
How much of this can you do?
Some of the ideas above might sound a bit daunting. But if you try putting them into practice, you'll find them easy and quick – especially because you no longer have to spend hours every day on social media conversations!
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September 3rd, 2012 by jalaja